Play with your food? Kraft Heinz and Big G Creative now selling a new variety game pack at Target

Play with your food? Kraft Heinz and Big G Creative now selling a new variety game pack at Target

This new Kraft Heinz product might be non-perishable, but don’t plan on storing it in the pantry.

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Kraft Heinz has teamed up with game publisher Big G Creative to create a set of three games inspired by iconic food brands Kraft Macaroni & Cheese, Heinz Ketchup and Jell-O.

The Kraft Heinz Variety Game Pack is now for sale at Target and Target.com, Big G Creative shared exclusively with USA TODAY. It will normally sell for $19.99 but through Oct. 17 is on sale for $16.99.

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“As more families are spending a lot of time at home, they’re looking for more things to do, new games and activities,” Steven Anne, creative director at Big G Creative, told USA TODAY. “When I think of Kraft Heinz I think of them bringing playfulness to the dinner table and we really wanted to bring that same spirit and the look of the games themselves.”

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Puzzles and games have been popular items amid the coronavirus and early on in the pandemic, there were shortages of the toys.

The games – the Kraft Macaroni & Cheese Game, Jell-O Jiggler Slap Game and Heinz Ketchup Dice Game – also look like the food packaging.

Each game takes about 20 minutes to play and is recommended for ages 8 and older. 

There’s an easy way to get a headstart in each of the games. The player who most recently ate Jell-O or the pasta dish or used ketchup goes first, according to the rules.

Kraft Heinz isn’t the only food brand to find consumers are hungry for games.

Kellogg’s Frosted Mini-Wheats says it has developed a board game for cereal lovers called Morning Craze.

Through Oct. 25, Kellogg’s has a contest to win a box of cereal and the game. To enter, you’ll need to “share your most embarrassing or memorable story of when your stomach growled at the worst possible moment” at www.kfr.com/MorningCraze.

Follow USA TODAY reporter Kelly Tyko on Twitter: @KellyTyko

This article originally appeared on USA TODAY: Play with your food? Kraft Heinz and Big G Creative now selling a new variety game pack at Target

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