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Tyler ‘Ninja’ Blevins signs with high-powered Creative Arts Agency

Tyler ‘Ninja’ Blevins signs with high-powered Creative Arts Agency

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A month after he returned to Twitch, Tyler “Ninja” Blevins made another strategic career move. 

The esports star has signed with high-powered Hollywood shop Creative Arts Agency (CAA) for representation. 

“Super excited for this next chapter in my career,” Blevins tweeted. “Officially signed with CAA!.”

In a July interview with The Hollywood Reporter, which first reported CAA signing the Fortnite legend, Blevins said he wants to try his hand at producing, acting and other entertainment ventures. 

Blevins skyrocketed to gaming fame by becoming the most popular creator (16 million followers) on Twitch. His Fortnite streams with stars from all spheres of society and dyed hair led to a cover on “ESPN: The Magazine” and other opportunities, which he’s looking to explore with CAA representing him now. 

KEEPING THE BAND TOGETHER: How ‘The Last Dance’ and three-peat quest may keep Shock together

The 29-year-old will have a cameo role in an upcoming Ryan Reynolds film.

Microsoft temporarily stole “Ninja” by making him the face of its streaming platform, Mixer, until this summer. He returned to Twitch on a multiyear deal. 

Follow Chris Bumbaca on Twitter @BOOMbaca.

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Seattle’s Cornish College of the Arts declares financial emergency

Seattle’s Cornish College of the Arts declares financial emergency

Cornish College of the Arts, a 106-year-old private arts school in downtown Seattle, announced this week it’s undergoing a financial emergency, though the president of the school assured the community it’s not planning to close anytime soon.

The school’s Board of Trustees unanimously voted on Oct. 6 to approve a resolution to declare financial emergency and financial exigency, a move Cornish President Raymond Tymas-Jones called a “necessary next step toward our economic recovery and our transition to a new, more sustainable business model.”

“This is a tough time, but with the fortitude and commitment of an extraordinary faculty and staff, I really believe we can come up with a plan that will allow us to recoup and bounce back, so there is no discussion or planning of closing our doors,” Tymas-Jones, who took over as president about two years ago, said Tuesday morning. “Right now, we are taking the steps necessary. That’s why the declaration was made.”

After Cornish transitioned to a 100% remote learning model in March, its enrollment numbers were hit hard, suffering about a 17% decrease, Tymas-Jones said. Last fall, 591 full-time students were enrolled, compared to 479 students this fall, he said. Ninety-two students took a leave of absence, and Tymas-Jones said he wasn’t sure how many were planning to return in the spring.

“Cornish is a tuition-drive institution, so our operating revenue is basically generated through tuition,” he said. Last month, school leaders adjusted the annual budget by about 8% because the college didn’t hit its target of 520 students this fall, which created an “immediate strain,” Tymas-Jones said.

“We have had some employees take a cut in pay. We did apply cost of living increases for staff and faculty, but we have had to make other adjustments in our budget and absorb other reductions

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Which is more creative, the arts or the sciences?

Which is more creative, the arts or the sciences?

Which is more creative, the arts or the sciences?
Creativity in STEM is very similar to creativity in the arts, indicating that a holistic approach to teaching creativity in schools and universities, would benefit all. Credit: Pixabay

International expert in creativity and innovation, UniSA’s Professor David Cropley, is calling for Australian schools and universities to increase their emphasis on teaching creativity, as new research shows it is a core competency across all disciplines and critical for ensuring future job success.


Conducted in partnership with visiting Ph.D. researcher Kim van Broekhoven from Maastricht University in the Netherlands, the research explores the nature of creativity in determining if specific differences exist between creativity in the sciences and creativity in the arts.

The researchers found that creativity in science, technology, engineering and mathematics (STEM) is very similar to creativity in the arts, indicating that a holistic approach to teaching creativity in schools and universities, would benefit all.

UniSA’s Professor David Cropley says the study provides a valuable insight into how education systems might assess and foster students’ creative capabilities.

“The big change for education systems would be moving away from a rather fragmented and haphazard approach to teaching creativity, to a much more holistic and integrated approach,” Prof Cropley says.

“To prepare the next generation for the future, we need to understand the gaps in the market—the human skills that computers, artificial intelligence and automation cannot achieve—and this is where creativity fits.

“Until this research, we didn’t know whether creativity in STEM was the same as creativity in anything, or if there was something unique about creativity in STEM. If creativity was different in STEM—that is, it involved special attitudes or abilities—then we’d need to teach STEM students differently to develop their creativity.

“As it turns out, creativity is general in nature—it is essentially a multi-faceted competency that involves similar attitudes, disposition,

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Creative Arts Emmys 2020 Night 5 (Full List of Winners)

Creative Arts Emmys 2020 Night 5 (Full List of Winners)

This year’s fifth and final night of the Creative Arts Emmy Awards ceremonies aired Saturday night “virtually live” on FXX, and viewers discovered that first hand, when a snafu happened late in the broadcast during the award for guest actor in a drama.

When the winner was revealed, the screen read Ron Cephas Jones (“This Is Us”) — but the voice over announced Jason Bateman, from “The Outsider.” Producers quickly realized their mistake, and pulled the visual down, going to commercial. When the show returned, an on-screen note offered an apology:

Lazy loaded image

It turns out Cephas Jones was indeed the winner, although if he had sent in an acceptance speech, it wasn’t played.

And so goes Emmy 2020, a most unusual year that has led to a most unusual setup for this year’s Emmy Awards. A virtual Emmys was bound to have some hiccups, and this could perhaps be a foreshadowing of Sunday night’s main Emmy Awards, as producers have promised to expect the unexpected — including a few gaffes along the way. Live TV!

The FXX telecast was the finale of the 100 Creative Arts awards passed out over five days this year. (Normally, the Creative Arts Emmys are presented over two nights the weekend before the primetime ceremony.) Like the four shows streamed earlier this week, segments for the show were pre-taped, but the show was produced in real time, as reps from Ernst & Young revealed winners to the show’s control room over the next two hours — hence, perhaps the accidental button pushing.

Among the night’s other winners: “RuPaul’s Drag Race’s” RuPaul Charles broke the record for most consecutive hosting wins, landing his fifth consecutive Emmy for reality or competition program host. Eddie Murphy, meanwhile, won his first-ever Emmy, for hosting “Saturday Night Live” — which landed

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Vodafone calls on New Commercial Arts as global creative partner | Advertising

Vodafone calls on New Commercial Arts as global creative partner | Advertising

Vodafone has appointed New Commercial Arts as its new global strategic and creative agency, following a competitive pitch.

Incumbent Anomaly, which won the telecom brand’s creative account last August, declined to participate in the pitch.

Vodafone currently stands at the top of BrandZ UK brands ranking with a value of $23.1 billion (US$27.3 billion), and was named the eighth most-awarded advertiser for effectiveness in Warc’s Effective 100.

Conceived by Adam & Eve founders James Murphy and David Golding, New Commercial Arts launched in May this year with ambitions to “unite brand and customer creativity to make brands more desirable and easier to buy”.

Immediately after launching, the agency won the creative account for Halifax, which parted ways with Adam & Eve/DDB after nine years.

New Commercial Arts also created a post-lockdown outdoor campaign for the World Out of Home Organization, which ran in 60 countries.

Last month, the agency hired John Blight, a planner at Adam & Eve/DDB, as senior strategist.

Vodafone also works with Ogilvy in the UK as part of WPP’s bespoke operation Team Red. Ogilvy’s most recent work for the Vodafone brand came last July with “Unlimit yourself” – the first campaign after the brand parted ways with former frontman Martin Freeman.

Earlier this year, the agency created an ad produced and shot under full lockdown conditions for Vodafone’s youth-focused brand Voxi.

A spokeswoman for Ogilvy said: “WPP’s Team Red, of which Ogilvy is a key part, remains a lead partner in Vodafone’s UK’s communications team. 

“We have not been involved in the global Vodafone work, which is run as a separate relationship and workstream. However, we look forward to working with our local UK client on how best to integrate this thinking in service of further strengthening the brand in the UK.”

This year Vodafone has

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