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Emily Ratajkowski Joins LOOPS as Partner & Creative Director

Emily Ratajkowski Joins LOOPS as Partner & Creative Director

Founded in 2020 by Colin Peek, Tushar Adya and Aditya Julka, LOOPS is a lifestyle beauty brand redefining how modern people take care of themselves today – creating innovative, impactful, and clean products that reimagine personal “beauty habits”.  Its collection of simply-formulated, highly effective face masks that are inclusive and clean are the foundation of the brand’s portfolio. Expansion within this category and amplifying the brand’s lifestyle and social propositions will be driven by Ratajkowski’s creative vision. 

“Emily is a global icon and revered tastemaker. We couldn’t be more excited to partner together around a vision, a concept, that lifestyle beauty is simply how modern people take care of themselves today, how they look and feel their best,” explains Colin Peek, Co-founder of Loops.

“I’m thrilled to be working with the team at Loops. Their product speaks for itself but it was Loop’s simplified and modern approach to beauty that truly resonated with me,” explains Emily Ratajkowski.

Ratajkowski is an actress, activist, model, writer & an award-winning entrepreneur. She is also the founder of the clothing line Inamorata, a direct-to-consumer company with an all-female workforce that sells online. Ratajkowski was a Fashion Media Award winner for Entrepreneur of the Year in 2019.

LOOPS is Ratajkowski’s first official entrepreneurial foray into the beauty market; however, her decorated career as an actress, cover star & model for some of the world’s biggest publications and brands has propelled Ratajkowski as global leader for beauty, cultural and fashion trends. Ratajkowski is currently the face of L’Oréal’s hair care line, Kerastase, and formerly of Paco Rabanne’s fragrance Pure XS.

For more information on LOOPS, please contact Purple:
Christa Capati, [email protected], +1-646-710-3146

ABOUT LOOPS
LOOPS is a lifestyle beauty brand redefining how modern people take care of themselves today – creating

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Kevin Hart Named Creative Director of Hydrow

Kevin Hart Named Creative Director of Hydrow

“Hydrow has successfully kicked in-home fitness up a notch with its incredible experience,” said Kevin Hart. “Far from a boring workout, I’m dripping in sweat within minutes and use more muscles in less time compared to other machines. Hydrow is next level and I’m proud to be a part of a brand that is positioned to revolutionize the connected fitness industry.” 

As Creative Director, Hart will use his massive influence, passion for fitness and out of the box thinking to support Hydrow across a variety of platforms, including content, advertising and social media. He will also host a monthly row for Hydrow members where he’ll workout and personally engage with the community. Users will see him on the leaderboard under “HustleHart” and also hear him during these monthly rows. Known for his explosive sense of humor, Hart will provide fun and outrageous commentary throughout the workout.

Kevin Hart brings a dynamic approach to Hydrow, and we can’t wait to tap into his innovative ideas as we continue to expand our brand,” said Bruce Smith, Founder & CEO of Hydrow. “Rowing has a reputation of being an elitist sport, however, our goal is to shatter that mindset and make it accessible for everyone. We’re looking forward to working alongside Mr. Hart to evolve the perception.”

With instruction from world-class athletes streaming live on the water in cities such as Miami, London, San Francisco and more, Hydrow brings the experience of on-water rowing straight to members’ homes with its patented, Live Outdoor Reality™ (LOR). In addition to its rowing workouts that engage 86% of the body’s muscles – nearly double the muscles used in cardio and running – Hydrow offers a massive library of classes including yoga, pilates, functional movement and strength training.

For more information and

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Preemployment card program helps boost financial inclusion: Director – Business

Preemployment card program helps boost financial inclusion: Director – Business

The government’s preemployment card program has prompted 728,000 underbanked people to board e-wallet platforms and create a bank account for the first time, hence aiding financial inclusion in the country, the program director has said.

Preemployment program executive director Denni P. Purbasari said that currently, there were 5.59 million preemployment card recipients across the country, from 36.6 million online registrants.

“Before joining the preemployment program, 13 percent [of the recipients] did not have an e-wallet or access to the bank, now they do. This 13 percent amounts to around 728,000 people,” Denni said during a press briefing on Wednesday.

She added that 76 percent of the recipients chose an e-wallet as their preferred means of receiving the incentive. Recent data also show that in total, there are around 4 million preemployment card recipients who have an e-wallet account.

Recently, the government added e-wallet DANA as one of its partners in disbursing preemployment cash assistance to participants, alongside other platforms such as GoPay, OVO and LinkAja.

“With the addition of DANA, we are giving the [preemployment card] recipients more e-wallet options to use as an incentive channel,” Denni said.

With an economy contracting 5.32 percent year-on-year (yoy) in the second quarter, the government is confronted with job losses nationwide.

Around 3.7 million individuals have lost their jobs so far this year due to the pandemic, according to data from the National Development Planning Agency (Bappenas), a number that is expected to hit around 10 million by the end of the year.

With a budget of Rp 20 trillion (US$1.3 billion), the preemployment card program is aimed at combining social assistance with upskilling for people affected by the COVID-19 pandemic, including workers and small business owners. It offers monthly assistance of Rp 3.5 million for four months to cover training costs and

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Glenn Martens Joins Diesel As Creative Director

Glenn Martens Joins Diesel As Creative Director

Diesel is getting a jolt of life with the addition of Glenn Martens as creative director. Martens is the creative director of  Parisian brand Y/Project, a role he will continue.

“I am extremely honored and excited to join the Diesel family,” Martens said in a release. “Synonymous with radicality, honesty, and optimism, Diesel helped shape the way we see the future. Its unique voice has made it an undeniable icon. Today, more than ever, I feel the need to celebrate these founding values, to build bridges through a message of hope.”

Martens graduated first in his class at Royal Academy of Fine Arts in Antwerp and went on to a role as a junior designer at Jean Paul Gautier for the women’s pre-collection and his menswear label G2.  He then went on to his own namesake label for three seasons in Paris. He came to Y/Project as an assistant to creative director and founder Yohan Serfaty, who died in April 2013. He was then asked to take over the line, which has become one of the buzziest brands at Paris Fashion Week and a celebrity favorite.

The role at Diesel is a reunion for the designer, who collaborated with the brand in 2018 as part of their Red Tag Project. He was also the winner of the ADNAM Prize in 2017, an award supported by Diesel owner Only the Brave.

“Ever since I met Glenn in 2017 I saw his experience grow and his talent cement,” Only the Brave CEO Renzo Rosso said in a a statement. “Working with him on Diesel Red Tag, going through our company’s archives and heritage together, seeing him interact with the brand, brought us closer, and I am happy to now see him take the helm of Diesel, where he will marry his design

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FCB Health New York Hires Grey, Razorfish Vet Laura Mizrahi as Executive Creative Director

FCB Health New York Hires Grey, Razorfish Vet Laura Mizrahi as Executive Creative Director

FCB Health New York hired Laura Mizrahi as executive creative director.

FCB Health New York managing director Kathleen Nanda announced the news of Mizrahi’s hire yesterday.

“I am very excited to have Laura on board as executive creative director,” Nanda said in a statement. “Her extensive experience in healthcare and distinguished creative leadership will make her a valuable asset to our team, and I am confident she will transition into her new role with ease.”

Mizrahi formerly led creative for the New York office of Razorfish Health as svp, executive creative director, where she led accounts across the immunology, neurology, anti-viral and rare disease sectors.

Mizrahi spent over a decade with Grey, rising to group creative director leading the agency’s healthcare accounts. While she has worked across a number of pharmaceutical brands, Mizrahi is best known for her work on Cialis, helping the brand rise from third to the top of its category. She began her career in consumer advertising as a copywriter at Saatchi & Saatchi and then associate creative director at DMB&B.

“To say I am thrilled and honored to be joining FCB Health New York is an understatement. The outstanding work and inspired leadership made me jump at the chance to join the FCB family,” Mizrahi said in a statement. “I am greatly looking forward to working with the incredible talent across the FCB Health Network to create game-changing work for the agency, our clients and, most importantly, the healthcare providers and patients whose lives we have the potential to impact.”

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