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Big G Creative’s Kraft Heinz Variety Game Pack Brings a Tasty Twist to Game Night

Big G Creative’s Kraft Heinz Variety Game Pack Brings a Tasty Twist to Game Night

As families spend more time at home and search for ways to stay entertained, game publisher Big G Creative is partnering with Kraft Heinz to bring delicious fun the whole family can enjoy with the new Kraft Heinz Variety Game Pack — a three-in-one, boredom-busting set of games inspired by iconic Kraft Heinz family food brands HEINZ™ Ketchup, JELL-O™ Gelatin and KRAFT™ Macaroni & Cheese.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20201013005317/en/

Big G Creative’s Kraft Heinz Variety Game Pack (Photo: Business Wire)

Big G Creative’s new Kraft Heinz Variety Game Pack includes three family-friendly games that bring beloved pantry essentials to life:

  • KRAFT™ Macaroni & Cheese Game‒ Satisfy your cravings with the KRAFT Macaroni & Cheese Game! Roll the dice to play matching noodle cards and push Cheesasaurus Rex piece up the Noodle Meter … but make sure you don’t run out of noodles!

  • JELL-O™ Jiggler™ Slap Game– This card game is a quick-thinking, hand-slapping treat. Be the first to slap the correct card on the JELL-O gelatin flavor that’s called out to win. You might even have to wiggle and jiggle for your favorite flavor!

  • HEINZ™ Ketchup Dice Game‒ It’s HEINZ ketchup or bust in this press your luck game of risk versus reward! Roll the dice and collect as much ketchup as possible to score 57 points. America’s Favorite Ketchup™ game is definitely worth the wait!

“For most families, more time at home means getting extra creative with day-to-day routines and seeking out fun experiences in between,” said Steven Anne, creative director at Big G Creative. “Kraft Heinz has always brought a playfulness to the dinner table, and now we’re thrilled to bring that same spirit to family game night.”

The fun with food starts from the moment families open

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Play with your food? Kraft Heinz and Big G Creative now selling a new variety game pack at Target

Play with your food? Kraft Heinz and Big G Creative now selling a new variety game pack at Target

This new Kraft Heinz product might be non-perishable, but don’t plan on storing it in the pantry.

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Kraft Heinz has teamed up with game publisher Big G Creative to create a set of three games inspired by iconic food brands Kraft Macaroni & Cheese, Heinz Ketchup and Jell-O.

The Kraft Heinz Variety Game Pack is now for sale at Target and Target.com, Big G Creative shared exclusively with USA TODAY. It will normally sell for $19.99 but through Oct. 17 is on sale for $16.99.

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“As more families are spending a lot of time at home, they’re looking for more things to do, new games and activities,” Steven Anne, creative director at Big G Creative, told USA TODAY. “When I think of Kraft Heinz I think of them bringing playfulness to the dinner table and we really wanted to bring that same spirit and the look of the games themselves.”

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Puzzles and games have been popular items amid the coronavirus and early on in the pandemic, there were shortages of the toys.

The games – the Kraft Macaroni & Cheese Game, Jell-O Jiggler Slap Game and Heinz Ketchup Dice Game – also look like the food packaging.

Each game takes about 20 minutes to play and is recommended for ages 8 and older. 

There’s an easy way to get a headstart in each of the games. The player who most recently ate Jell-O or the pasta dish or used ketchup goes first, according to the

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