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How Creative Design Is Helping CBD Packaging Stand Out

How Creative Design Is Helping CBD Packaging Stand Out

The market for CBD, a cannabis derivative has climbed from $108 million in 2014 to $845 million in 2019. Current projections have the industry growing close to the $2 billion mark by 2022. CBD and cannabis products need not only protection from the elements—they need unique custom containers and packaging that help them stand out. This article, sponsored by Renegade, looks at companies that have incorporated beautiful and innovative design elements with superb materials to stand out on store shelves.

By Renegade

The market for CBD, a cannabis derivative, has exploded in recent years, climbing from $108 million in 2014 to a whopping $845 million in 2019. Current projections have the industry growing close to the $2 billion mark by 2022. In a wide range of retail locations that include delis, gas stations, and actual cannabis-product shops, you can now find a dizzying selection of products, from CBD lip balm and hand lotion to gummy worms, oil, and vaporizers. What they all share is the need for packaging. That said, CBD and cannabis products need more than protection from the elements—they need unique custom containers and packaging that help them stand out.

Why Custom Cannabis Packaging is Effective

In this new marketplace, consumers have seen a massive influx of scrappy young companies angling to carve out their share of the market. Given that many shoppers have yet to form brand loyalty and many more simply don’t know much about this relatively new type of product, there’s a clear opportunity for packaging design to make an impression on CBD customers. In this article, we’ll look at a few companies that have done a stellar job of incorporating beautiful and innovative design elements with superb materials to stand out on store shelves, making a strong case for their product in the eyes

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