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The US and Europe face rising Covid-19 case numbers as they squander lessons from Asia-Pacific

The US and Europe face rising Covid-19 case numbers as they squander lessons from Asia-Pacific

While the Asia-Pacific region treads water until a coronavirus vaccine is found, the West’s biggest economies are drowning as a second wave firmly establishes itself in Europe.



a group of people standing in front of a crowd: Mandatory Credit: Photo by Top Photo Corporation/Shutterstock (10739563a) Eric Chou performs in concert and invited Ella to be his special guest. Eric Chou in concert, Taipei, Taiwan, China - 09 Aug 2020


© Top Photo Corporation/Shutterstock
Mandatory Credit: Photo by Top Photo Corporation/Shutterstock (10739563a) Eric Chou performs in concert and invited Ella to be his special guest. Eric Chou in concert, Taipei, Taiwan, China – 09 Aug 2020

Europe is now reporting more daily infections than the United States, Brazil, or India — the countries that have been driving the global case count for months — as public apathy grows towards coronavirus guidelines. Several countries are seeing infection rates spiral again after a summer lull that saw measures to contain the virus and travel restrictions relaxed.



a man wearing a suit and tie: US President Donald Trump removes his mask on his return to the White House from Walter Reed National Military Medical Center, where he was treated for coronavirus.


© Win McNamee/Getty Images North America/Getty Images
US President Donald Trump removes his mask on his return to the White House from Walter Reed National Military Medical Center, where he was treated for coronavirus.

In the United Kingdom, for example, questions are being asked about whether Prime Minister Boris Johnson’s decision to lift the country’s lockdown in June was premature. Northern England’s current high rates of Covid-19 are down to the fact that infections “never dropped as far in the summer as they did in the south,” Jonathan Van-Tam, Britain’s deputy chief medical officer, told a press conference on Monday.



a large crowd of people: Thousands of revelers gathered at an open air water park in the Chinese city of Wuhan, ground zero of the pandemic, for an electronic music festival in August.


© STR/AFP/AFP via Getty Images
Thousands of revelers gathered at an open air water park in the Chinese city of Wuhan, ground zero of the pandemic, for an electronic music festival in August.

It is just the latest problem to beset Britain’s slapdash pandemic response. There are now more patients in hospital with Covid-19 in England than there were in March, when a nationwide lockdown was imposed, according to Johnson and health officials.

France and the Netherlands broke

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Lessons in creative in-housing: ‘it’s a solution, not an objective’

Lessons in creative in-housing: ‘it’s a solution, not an objective’

​As in-house creative agencies become increasingly common at large multinationals, The Observatory International‘s Rob Foster identifies five lessons for brands wanting to make it work.

In-housing is a hot topic. It used to be media-driven but increasingly brands are also exploring the opportunities for bringing creative in-house.

Our recent report with the World Federation of Advertisers (WFA) found that 57% of major multinationals already had an in-house agency of some description, with a further 17% considering one. Furthermore, 82% of those that had in-house resource reported an increase in workload over the last 12 months, and the Covid-19 lockdown has contributed to that in many cases.

Of course, creative in-housing isn’t suitable for every business. However, there are some common elements that successful in-house agency launches share, and brands would do well to keep these tips in mind.

  • In-housing is a (possible) solution, not an objective: A business’s operating structure should be designed to achieve clearly identified business objectives. Whether or not certain roles are suitable to in-house is only one consideration within an overall resource model that looks to achieve the optimal balance between internal capabilities and external partner agencies. If you start with in-housing as the goal, you will likely encounter numerous challenges and complications that hinder potential success.

  • Rome wasn’t built in a day: Don’t try to in-house every single element of creative need at once. Mass changes may be unsustainable. Make a business case for a model that meets a small number of key objectives, and over time, once the model is delivering against those initial objectives, you can look to widen the scope further and introduce additional goals. Building by iteration means that you can review performance regularly, building upon successes and spotting any issues early.

  • You aren’t just in-housing creative people and

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