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Vast Majority of Americans Say Protecting Their Loved Ones Financially is Important Right Now, But Less Than Half Have Life Insurance

Vast Majority of Americans Say Protecting Their Loved Ones Financially is Important Right Now, But Less Than Half Have Life Insurance

Global Atlantic Study Highlights Shifting Financial Priorities and the Need for Planning Amid Pandemic

New research from Global Atlantic Financial Group found that more than eight out of ten Americans (83%) say making sure their loved ones are financially protected is important to them right now, yet two in five (43%) have no life insurance and only one third (33%) believe they have enough life insurance or other assets to protect their family in the event of their own death.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20201014005264/en/

(Photo: Business Wire)

The “Perceptions of Life Insurance During a Pandemic” study was conducted in August by Artemis Strategy Group on behalf of Global Atlantic, among 1,065 American adults to examine their views on life insurance, estate planning and shifting financial priorities.

Aside from contracting Covid-19 personally or having a family member or close friend contract the virus, the top concern among those surveyed was to ensure their family’s financial wellbeing.

A full two thirds (67%) of Americans say the Covid-19 pandemic has made them think about their own mortality, while seven in ten (69%) have reassessed at least one financial aspect of their life during the pandemic. These areas include their emergency savings situation (54% have reassessed), long-term savings and investments (49%), employment situation (39%), and life insurance (28%).

When asked how many years of income they would replace with life insurance in the event of an early death, nearly six out of ten (57%) said at least two years. More than half of those with $150K or more in household income would replace five or more years of income (54%).

Only one third of Americans had a will in place before the pandemic, but nearly three out of ten either made changes to it during the pandemic,

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Americans are ‘panic buying’ life insurance due to coronavirus pandemic

Americans are ‘panic buying’ life insurance due to coronavirus pandemic

  • Many firms have noted double-digit increases in the number of life insurance policies they’ve sold during the Covid-19 pandemic relative to last year. 
  • The increase is largely due to a fear of death and greater awareness of financial risks associated with mortality, experts said.
  • Insurance sales have been dwindling for years. In 2020, just over half of American adults reported having a life insurance policy, down from 63% a decade earlier.





© Provided by CNBC


Life insurance is enjoying something of a renaissance as a result of the coronavirus pandemic.

Consumers, especially younger adults, have been buying insurance in elevated numbers since the spring, when thousands of Americans began getting ill and dying from Covid-19.

That result is logical, experts said, given the core use of life insurance: as a financial backstop in the event of death.

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For example, what if the breadwinner of a family dies unexpectedly from Covid-19? Insurance is meant to plug that immediate gap in household income.

“It’s forced the idea of financial protection and mortality to the top of mind for consumers in a way very few events have,” said Jennifer Fitzgerald, the CEO and co-founder of Policygenius, an online marketplace for life insurance.

‘Panic buying’

Insurance sales have been dwindling for years. In 2020, just over half of American adults reported having a life insurance policy, down from 63% a decade earlier.

But Google Search traffic for “life insurance” jumped 50% between March and May this year compared with the same period in 2019, said Fitzgerald, whose firm gets a large share of business from such internet

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Life Insurance Customer Satisfaction Flatlines Despite Pandemic Fears, J.D. Power Finds

Life Insurance Customer Satisfaction Flatlines Despite Pandemic Fears, J.D. Power Finds

State Farm Ranks Highest in Individual Life Insurance; Nationwide, New York Life Tie for Highest in Annuity

Even as deaths associated with COVID-19 eclipse 200,000 in the United States, consumers don’t seem motivated to buy life insurance and life insurance customers are largely apathetic toward their insurer despite some standout performances. According to the J.D. Power 2020 U.S. Life Insurance Study,SM released today, a combination of infrequent client communications and a pervasive perception of high cost and transaction complexity have suppressed consumer interest and customer satisfaction with life insurance providers.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20201013005142/en/

J.D. Power 2020 U.S. Life Insurance Study (Graphic: Business Wire)

“The life insurance industry has a significant perception problem because, in the throes of a pandemic, consumers naturally should be more engaged with their insurer—but they aren’t,” said Robert M. Lajdziak, senior consultant of insurance intelligence at J.D. Power. “We’ve been observing a trend for several years that customer satisfaction with life insurance companies starts declining the moment a policy is purchased and continues to decline throughout the relationship due to a lack of policyholder contact from most insurers. The fact that insurers and agents have not been able to reverse this trend during a historic global pandemic speaks to the depth of the challenge the industry faces. Life insurance providers need to dramatically ratchet up their client communications efforts and demonstrate their value to their end customers—not just to advisors and sales representatives.”

Following are some key findings of the 2020 study:

  • Life insurance customer satisfaction flat year over year: The overall customer satisfaction score for life insurance providers is 763 (on a 1,000-point scale), up just two points from 2019. Annuity customer satisfaction increases to 778, also just two points higher than in 2019.

  • Customer

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Is your life insurance cover adequate? Find out

Is your life insurance cover adequate? Find out

Having inadequate life insurance protection could be as devastating for your dependent family members as not having a life insurance cover at all. If you don’t have any life insurance cover, you may identify your insurance requirement and get the appropriate product. But if your life insurance size is inadequate, you may not know it until you review it correctly.



a close up of an umbrella: Insurance needs change with changes in age, income, expenses, debt, lifestyle, inflation, etc.; and you need to factor in these changes and top-up your insurance purchases.


© Provided by The Financial Express
Insurance needs change with changes in age, income, expenses, debt, lifestyle, inflation, etc.; and you need to factor in these changes and top-up your insurance purchases.

Hence, it’s essential to understand why you may still be underinsured, how it may impact your family’s financial future and how much protection would you require for adequate coverage.

How to determine adequate cover size

One of the key purposes of a life insurance policy is to ensure financial support to the insured’s dependent family members after his or her death. There are various ways to ascertain the financial need from the insurance point of view; however, the thumb rule is to have life cover of at least 10 times your current annual income. Meaning, if your current annual income is Rs 10 lakh, you should have a life insurance cover worth at least Rs 1 crore. If your cover is less than Rs 1 crore, you are underinsured. Another method to ascertain your life insurance requirement is using the Human Life Value (HLV) method. Under the HLV method, you need to consider your current income, expenses, expected future responsibilities, and goals to determine the insurance need. You may take the help of any HLV calculator available online.

Why your life cover may be inadequate

There are several reasons why your insurance cover may prove to be inadequate. If you have taken your life insurance several years back

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Jenius eyes expansion to become ‘life finance’ app – Business

Jenius eyes expansion to become ‘life finance’ app – Business

Digital banking platform Jenius, operated by publicly listed Bank BTPN, plans to expand its services as a more holistic financial app to address the changes in consumer behavior caused by the pandemic.

In an Instagram Live session with The Jakarta Post, discussing the topic of boosting productivity through digital banking, Bank BTPN digital banking business product head Waasi B. Sumintardja said the digital bank aimed to provide services that could cater to users’ everyday activities.

From listening to a subscription-based radio streaming platform when getting ready in the morning to using ride-hailing services when going to the office, then paying for lunch at noon to purchasing tickets, all these activities are financial activities, Waasi explained.

“Jenius’ plan ahead is that we want to be present in our users’ every activity without them realizing it. What it means is that it becomes automatic for Jenius to be there,” Waasi said on Thursday. “This is what we call life finance.”

The features are also expected to correspond with the shift in consumer behavior during the pandemic, he added.

“Actually, people are managing their money better during the pandemic,” Waasi went on to say, adding that people tend to save their money and hold off on their expenses.

The pandemic has battered household spending, which accounts for more than half of Indonesia’s gross domestic product (GDP), as the health crisis continues to hit the economy. Household spending fell by 5.5 percent year-on-year (yoy) in the second quarter this year as the economy shrank by 5.32 percent yoy.

Waasi said that as observed through the Jenius transaction trends, its saving feature, Flexi Saver, is used more often during the pandemic. Prior to that, the majority of Jenius transactions were for its money transfer feature, Send It, and cash withdrawals, Waasi said.  

He added

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