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Harman consolidates creative and media mandate with Havas India | Advertising

Harman consolidates creative and media mandate with Havas India | Advertising

Harman, a wholly-owned subsidiary of Samsung Electronics, has awarded its integrated creative and media communication mandate to Havas Creative India for its consumer brands – JBL and Harman Kardon post a multi-agency pitch. 

 

Last year, the agency had bagged the creative mandate of Harman’s Infinity brand. 

Havas will be handling integrated creative, digital strategy, and overall media buying and planning for both offline and online mediums.

 

Yogesh Nambiar, head – marketing, Harman India, said, “India is an important market for us and our brands enjoy leadership across various segments in consumer audio. We now want to take it a step further and enhance our customer experience by offering a wider landscape of unique products and experiences. While finding an agency, we were looking for a talented and enthusiastic team that has a passion for music and understands the Indian market, and which could add a meaningful difference to our brands with their power of innovative thinking. I am looking forward to the exciting spaces that Havas will explore to engage with the existing and new consumers of our most popular audio brands.”  

 

Rana Barua, group CEO, Havas Group India, said, “It is indeed a delight for us to strengthen our relationship and partner with Harman in India, and add the media and creative mandate for JBL and Harman Kardon, in addition to working on Infinity. We have been doing some very exciting work on Infinity and with these two brands the challenge and expectations go up as these are very key players in the audio industry and have very clear objectives and plans. What is sweeter is that we won it with our integrated village model which further emphasises the #BetterTogether philosophy of Havas.”

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The Womb bags Sebamed’s creative mandate | Advertising

The Womb bags Sebamed’s creative mandate | Advertising

USV has appointed The Womb to handle the creative mandate for Sebamed, its skincare brand. The agency won the account without a multi-agency pitch.  

 

Shashi Ranjan, country head, Sebamed India and USV’s FMCG business, said, “Sebamed as a brand has the potential to create a paradigm shift in skin and haircare through its unique pH5.5 advantage. We are looking at behavioural change from consumers to challenge their existing choices and choose right options basis verifiable facts. As the brand has tremendous potential to disrupt the category, we needed a partner who can do complete justice to our aspirations. The Womb, with their passion for nurturing and building challenger brands and cultural approach to taking brands to market, was a very natural choice. We are looking forward to a great partnership.”

 

Navin Talreja, founding partner, The Womb, said, “We are a challenger brand ourselves so are always excited with the opportunity to work a brand that is one too. And when it is one with as much substantivity as Sebamed, you know that the fight with the market leader will be interesting, to say the least. We look forward to building the business for Sebamed in India. We look forward to this journey with great excitement. Special mention to all at Sebamed who reposed their faith and trust in The Womb by awarding us the brand without a pitch.”

 

Kawal Shoor, founding partner, The Womb, added, “All Sebamed products sold in India are imported from Germany. Are made in Germany. That means they’re not just built without compromise but has a valid rationale for being considered premium when picked up from Indian shelves. Every Sebamed product is conceptualised and manufactured with science and honesty at its heart and is for everyone, but because of its high price, a big part of

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