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Visit Sunshine Coast ramps up marketing push after appointing BCM to creative and media accounts

Visit Sunshine Coast ramps up marketing push after appointing BCM to creative and media accounts

Visit Sunshine Coast is ramping up its marketing efforts once again, this time with an out-of-home and social campaign that highlights the ‘real’ culture, nature, people and experiences that make the region unique.

The ‘For Real’ campaign targets residents of Queensland to encourage intrastate tourism, and will later expand to target other states as boarder restrictions change.

The campaign was created by BCM, which recently won the creative and media accounts after a competitive pitch.

Ten-second social videos and digital billboards will highlight quintessential Sunshine Coast attractions including Coolum Beach, Kondalilla National Park and Mudjimba Beach. Visit Sunshine Coast has also engaged a range of tourism operators to launch the ‘real deal’ initiative, which will encourage visitation to the area outside of the school holidays.

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Visit Sunshine Coast’s interim CEO, Craig Davidson, said the campaign will support the region’s tourism industry as it recovers.

“Whether its swimming with humpback whales as they migrate their way up north with Sunreef Mooloolaba or taking on one of Australia’s highest ropes courses at the TreeTop Challenge, the Sunshine Coast offers tremendous authenticity,” he said.

“It is where the natural environment meets innovative and respectful thinking – and our people are the crucial ingredient that makes the Sunshine Coast such an attractive destination for all markets.

“Undoubtedly the Sunshine Coast has had a reputation for its premium beach and nature-based environment, and today there is even greater desire for uncrowded beaches, wide-open spaces and a genuine respect for nature, which is reflected in this campaign.”

Leading into the campaign’s launch, the tourism body sent a message to the passengers on board Qantas’ Great Southern Land scenic flight of Australia, writing ‘visit us for real’ in the sand of Coolum Beach.

Davidson added that the opening of flights from Adelaide and Cairns has already

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Ocreative Marks the Launch of Their New Website with Ten More International Creative & Marketing Awards | News

Ocreative Marks the Launch of Their New Website with Ten More International Creative & Marketing Awards | News

HARTLAND, Wis., Oct. 13, 2020 /PRNewswire/ — To earmark the launch of their new website, Ocreative, an integrated marketing agency, also announced they’ve been generously recognized by the Academy of Interactive & Visual Arts (AIVA) for their outstanding work in traditional and digital marketing. With over 6,000 entries from companies and agencies spanning the globe, the Communicator Awards are one of largest awards of its kind in the world.

“We have the opportunity to work with some really incredible, innovative clients,” says Founder and Chief Creative Officer, Andrea Koeppel. “They trust us with their business, and we work hard to honor their vision, goals, and messaging with top-tier work.”

Working closely with clients and creating an environment of transparency and open communication are paramount to Ocreative’s success, she explained. So much so, that they chose to center their new website around their client relationship philosophy. “We really wanted to let businesses and organizations of all sizes know that cutting-edge web design and development and inventive marketing are accessible,” Koeppel continued. “We want to educate and guide and we’re thrilled that organizations like AIVA choose to highlight our work. It lets us know we’re always moving in the right direction and gives our clients confidence and peace of mind.”

Ocreative’s new website boasts a detailed series of case studies in their portfolio to help potential and existing clients get a better handle on the agency’s marketing experience and capabilities. “We want to show people how marketing strategies can work and provide real outcomes,” Koeppel said “But we really wanted our creative team to run with it, no holds barred. Let’s really show them what’s possible.” The new website balances vibrant colors, graphics, and animation with real photos of their team and office, located in Hartland, WI.

Alongside their portfolio,

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Ocreative Marks the Launch of Their New Website with Ten More International Creative & Marketing Awards

Ocreative Marks the Launch of Their New Website with Ten More International Creative & Marketing Awards

HARTLAND, Wis., Oct. 13, 2020 /PRNewswire/ — To earmark the launch of their new website, Ocreative, an integrated marketing agency, also announced they’ve been generously recognized by the Academy of Interactive & Visual Arts (AIVA) for their outstanding work in traditional and digital marketing. With over 6,000 entries from companies and agencies spanning the globe, the Communicator Awards are one of largest awards of its kind in the world.

“We have the opportunity to work with some really incredible, innovative clients,” says Founder and Chief Creative Officer, Andrea Koeppel. “They trust us with their business, and we work hard to honor their vision, goals, and messaging with top-tier work.”

Working closely with clients and creating an environment of transparency and open communication are paramount to Ocreative’s success, she explained. So much so, that they chose to center their new website around their client relationship philosophy. “We really wanted to let businesses and organizations of all sizes know that cutting-edge web design and development and inventive marketing are accessible,” Koeppel continued. “We want to educate and guide and we’re thrilled that organizations like AIVA choose to highlight our work. It lets us know we’re always moving in the right direction and gives our clients confidence and peace of mind.”

Ocreative’s new website boasts a detailed series of case studies in their portfolio to help potential and existing clients get a better handle on the agency’s marketing experience and capabilities. “We want to show people how marketing strategies can work and provide real outcomes,” Koeppel said “But we really wanted our creative team to run with it, no holds barred. Let’s really show them what’s possible.” The new website balances vibrant colors, graphics, and animation with real photos of their team and office, located in Hartland, WI.

Alongside their portfolio,

Read the rest
Global Marketing Services Market Procurement Intelligence Report With COVID-19 Impact Analysis

Global Marketing Services Market Procurement Intelligence Report With COVID-19 Impact Analysis

The Global Marketing Services market will register an incremental spend of about $200 billion, growing at a CAGR of 6.00% during the five-year forecast period. A targeted strategic approach to Global Marketing Services sourcing can unlock several opportunities for buyers. This report also offers market impact and new opportunities created due to the COVID-19 pandemic. Request free sample pages

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20201013005482/en/

SpendEdge has announced the release of its Global Marketing Services Market Procurement Intelligence Report (Graphic: Business Wire)

Key benefits to buy this report:

  • What are the market dynamics?

  • What are the key market trends?

  • What are the category growth drivers?

  • What are the constraints on category growth?

  • Who are the suppliers in this market?

  • What are the demand-supply shifts?

  • What are the major category requirements?

  • What are the procurement best practices in this market?

Information on Latest Trends and Supply Chain Market Information Knowledge centre on COVID-19 impact assessment

SpendEdge’s reports now include an in-depth complimentary analysis of the COVID-19 impact on procurement and the latest market data to help your company overcome sourcing challenges. Our Global Marketing Services market procurement intelligence report offers actionable procurement intelligence insights, sourcing strategies, and action plans to mitigate risks arising out of the current pandemic situation. The insights offered by our reports will help procurement professionals streamline supply chain operations and gain insights into the best procurement practices to mitigate losses.

Insights into buyer strategies and tactical negotiation levers:

Several strategic and tactical negotiation levers are explained in the report to help buyers achieve the best prices for Global Marketing Services market. The report also aids buyers with relevant Global Marketing Services pricing levels, pros and cons of prevalent pricing models such as volume-based pricing, spot pricing, and cost-plus pricing and category

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Happiness Saigon evolves into creative consultancy | Marketing

Happiness Saigon evolves into creative consultancy | Marketing

Happiness Saigon is going through its second evolution. From creative agency in 2015 to ‘creative connectivity agency’ in 2016, it is now becoming a ‘creative consultancy agency’ organised into four divisions that it claims will offer end-to-end services across business, marketing and communications.

The Ho Chi Minh City-based agency was founded five years by Alan Cerutti, Thuy Tran and Karen Corrigan with anchor clients Nivea and Oreo. It is part of Brussels-based Happiness Group and an affiliate of FCB.

The agency was set up with a “flat structure” from the outset—putting digital, strategy and creative together rather than operating in siloes. Its mantra is ‘everything and everyone is media’.

In 2016, it changed its identity to a ‘creative connectivity agency’ with a new advertising approach that transitioned from “consumer-centric thinking” to “consumer-journey centric thinking”, it said. The data-driven strategy was adopted for campaigns with some of Vietnam’s top brands including Sunlight For Men, Pepsi PepCoin, Pepsi Dragon Dance, Nivea Tailored Care and Tuborg Open.

Happiness Saigon was awarded gold in Campaign Asia’s Vietnam Creative Agency of the Year awards in 2019 after recording business growth of mor than 100% in the year. It hopes to win the regional Southeast Asia Creative Agency of the Year title in 2022.

Now the agency is switching identity again. It believes it has identified a “gap in the middle” between creative/digital agencies that focus on communication, and consultancies that focus on business and marketing.

“The marketing industry in Asia has gone through a significant evolution over the last few years with the rise of short-termism to the detriment of brand building. All of this is taking place while performance marketing and data-driven marketing strategies are used to drive short-term business results,” the agency wrote.

As a ‘creative consultancy agency’, it claims to offer integrated

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