Browsed by
Tag: Martens

Glenn Martens Joins Diesel As Creative Director

Glenn Martens Joins Diesel As Creative Director

Diesel is getting a jolt of life with the addition of Glenn Martens as creative director. Martens is the creative director of  Parisian brand Y/Project, a role he will continue.

“I am extremely honored and excited to join the Diesel family,” Martens said in a release. “Synonymous with radicality, honesty, and optimism, Diesel helped shape the way we see the future. Its unique voice has made it an undeniable icon. Today, more than ever, I feel the need to celebrate these founding values, to build bridges through a message of hope.”

Martens graduated first in his class at Royal Academy of Fine Arts in Antwerp and went on to a role as a junior designer at Jean Paul Gautier for the women’s pre-collection and his menswear label G2.  He then went on to his own namesake label for three seasons in Paris. He came to Y/Project as an assistant to creative director and founder Yohan Serfaty, who died in April 2013. He was then asked to take over the line, which has become one of the buzziest brands at Paris Fashion Week and a celebrity favorite.

The role at Diesel is a reunion for the designer, who collaborated with the brand in 2018 as part of their Red Tag Project. He was also the winner of the ADNAM Prize in 2017, an award supported by Diesel owner Only the Brave.

“Ever since I met Glenn in 2017 I saw his experience grow and his talent cement,” Only the Brave CEO Renzo Rosso said in a a statement. “Working with him on Diesel Red Tag, going through our company’s archives and heritage together, seeing him interact with the brand, brought us closer, and I am happy to now see him take the helm of Diesel, where he will marry his design

Read the rest
Glenn Martens Is Named Diesel’s Creative Director

Glenn Martens Is Named Diesel’s Creative Director

Y/Project designer Glenn Martens has a way with denim, contorting it into plunging V-front jeans and oversize double-lapel jackets. Today, he’s taking his commitment to the material to a new level with a new gig in fashion: the creative director of Diesel. “I am extremely honored and excited to join the Diesel family,” Martens said in a release. “Synonymous with radicality, honesty, and optimism, Diesel helped shape the way we see the future. Its unique voice has made it an undeniable icon. Today, more than ever, I feel the need to celebrate these founding values, to build bridges through a message of hope.”

The Belgian designer is no stranger to the Diesel universe. In 2018, he collaborated with the brand as a part of its Red Tag Project, creating a fashion show on the streets of Paris that saw denim and leather warped into draped button-downs and bootcut trousers. (Other collaborators of the Red Tag Project include Hood by Air’s Shayne Oliver, A-Cold-Wall*, and Readymade.) The year before, Martens won the ANDAM Prize with Y/Project, an award also supported by Diesel owner Only The Brave.  He was awarded a special prize by ANDAM again in 2020 as a result of the COVID-19 pandemic alongside fellow former winner Marine Serre. 

Diesel Red Tag 2018 by Glenn Martens

Photo: Courtesy of Diesel Red Tag Project By Glenn Martens

Diesel Red Tag 2018 by Glenn Martens

Photo: Courtesy of Diesel Red Tag Project By Glenn Martens

“Ever since I met Glenn in 2017 I saw his experience grow and his talent cement,” wrote Only the Brave CEO Renzo Rosso in a statement. “Working with him on Diesel Red Tag, going through our company’s archives and heritage together, seeing him interact with the brand, brought us closer, and I am happy to now see

Read the rest
Diesel Announces Glenn Martens as Creative Director

Diesel Announces Glenn Martens as Creative Director

Belgian designer Glenn Martens has been announced as the Creative Director of Diesel, overseeing the label’s style, communications, interior design and “overall creativity” according to a statement. Martens is best known for his work at Parisian label Y/Project, which he joined in 2017.

Glenn Martens has previously worked with Diesel as part of the brand’s Red Tag project, with a collaborative collection presented at Milan Fashion Week for Spring/Summer 2019. Announcing Martens’ appointment, Diesel founder Renzo Rosso explained that he was “happy to pass the baton to Glenn. I know for sure he will take this iconic brand in his hands with love, respect and passion. And with the right approach to make it dreamed about, desired and loved.”

Martens also commented on his appointment, adding, “I am extremely honored and excited to join the Diesel family. Synonymous with radicality, honesty, and optimism, Diesel helped shape the way we see the future. Its unique voice has made it an undeniable icon. Today, more than ever, I feel the need to celebrate these founding values, to build bridges through a message of hope.”

Keep an eye out for more details about Diesel’s new direction and Martens’ first collection for the label in the near future. While you wait, refresh your memory of Y/Project’s Spring/Summer 2021 show.

Source Article Read the rest

Diesel Names Y/Project’s Glenn Martens as Creative Director | News & Analysis

Diesel Names Y/Project’s Glenn Martens as Creative Director | News & Analysis

PARIS, France — Italian jeans brand Diesel has named Y/Project designer Glenn Martens as its creative director. 

Martens will remain in place at the helm of Y/Project, the independent Paris label known for its ruched silhouettes and avant-garde denim, an OTB spokesperson said.

Diesel, the flagship brand of Italian entrepreneur Renzo Rosso‘s OTB fashion group, has struggled to reposition itself as mall traffic sputtered and demand for premium denim dried up in recent years. The decline has required Rosso to refocus his energies on Diesel after expanding into luxury holdings like Maison Martin Margiela and Marni.

After declaring Chapter 11 bankruptcy at its US division, Diesel returned to growth in 2019, contributing to a 6.6 percent increase in OTB’s sales which hit €1.53 billion ($1.8 billion). The denim brand also tapped a new CEO, Massimo Piombini, this year.

Diesel has previously collaborated with Martens, a winner of France’s Andam fashion prize, for its Red Tag line. His appointment is effective immediately and marks the next step in the company’s come-back plans.

“Ever since I met Glenn in 2017 I saw his experience grow and his talent cement,” Rosso said in a statement. “I am happy to now see him take the helm of Diesel, where he will marry his design vision with the iconoclastic values of this unique brand.”

Related Articles:

Can Diesel Be Cool Again?

The Future Of Maison Margiela

Can Y/Project Sustain the Hype? 

Source Article Read the rest