Mark Cross, an American luxury brand established in Boston in 1845, is revisiting its roots and looking to the future in its new men’s collection. While Mark Cross always had men’s pieces, this fall, it fully relaunches the collection with new silhouettes and an exclusive new logo. Pieces and the logo are inspired by the company’s long heritage and archives, but they are thoroughly modern. Mark Cross also partnered with TrueTwins, a technology company that provides a digital passport for every piece. A digital chip is embedded inside the product, which a smartphone can sense. Upon scanning the chip, your phone takes you to the Mark Cross app where you can view the certificate of authenticity, information on the piece’s sustainability, the supply chain, proof of ownership, and warranty. Even if you purchase the piece from someone other than Mark Cross, you can transfer ownership of the piece and add it to your collection. We speak to Sean Mathews, Creative Director, and Ulrik Garde Due, CEO, about the creative inspiration and the business decisions behind the collection.
What prompted the decision to create a new logo for this collection?
Mathews: The entire men’s relaunch collection was inspired by pieces from Mark Cross’ 175-year heritage. Mark Cross Signature Logo Jacquard — as an homage to our history, we chose to bring back our classic MC logo using the same exact weaving structure as the original 60’s era jacquard. We scaled up the size proportions, had it woven in Como, Italy using fabrics made from recycled plastic bottles.
What are the pieces from the archive that most influenced the men’s collection?
Mathews: Specifically a top handle tote bag featuring the MC logo jacquard