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Kevin Hart Named Creative Director of Hydrow

Kevin Hart Named Creative Director of Hydrow

“Hydrow has successfully kicked in-home fitness up a notch with its incredible experience,” said Kevin Hart. “Far from a boring workout, I’m dripping in sweat within minutes and use more muscles in less time compared to other machines. Hydrow is next level and I’m proud to be a part of a brand that is positioned to revolutionize the connected fitness industry.” 

As Creative Director, Hart will use his massive influence, passion for fitness and out of the box thinking to support Hydrow across a variety of platforms, including content, advertising and social media. He will also host a monthly row for Hydrow members where he’ll workout and personally engage with the community. Users will see him on the leaderboard under “HustleHart” and also hear him during these monthly rows. Known for his explosive sense of humor, Hart will provide fun and outrageous commentary throughout the workout.

Kevin Hart brings a dynamic approach to Hydrow, and we can’t wait to tap into his innovative ideas as we continue to expand our brand,” said Bruce Smith, Founder & CEO of Hydrow. “Rowing has a reputation of being an elitist sport, however, our goal is to shatter that mindset and make it accessible for everyone. We’re looking forward to working alongside Mr. Hart to evolve the perception.”

With instruction from world-class athletes streaming live on the water in cities such as Miami, London, San Francisco and more, Hydrow brings the experience of on-water rowing straight to members’ homes with its patented, Live Outdoor Reality™ (LOR). In addition to its rowing workouts that engage 86% of the body’s muscles – nearly double the muscles used in cardio and running – Hydrow offers a massive library of classes including yoga, pilates, functional movement and strength training.

For more information and

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Clinch Named A Leader in Creative Advertising Technologies, Q4 2020 Report

Clinch Named A Leader in Creative Advertising Technologies, Q4 2020 Report

NEW YORK, Oct. 13, 2020 /PRNewswire/ — Clinch, the Personalization Everywhere company that provides cross-channel dynamic creative optimization (DCO) technology to the world’s leading advertisers, today announced that it has been named a “Leader” in The Forrester Wave™:  Creative Advertising Technologies, Q4 2020 Report (Wave). 

Not only does Clinch offer the ability to leverage first- and third-party data to create thousands of versions of static and video creative to ensure that the right consumer receives the right message at the right time, the company can feedback intelligent insights to clients to make real-time campaign adjustments for the strongest return on ad spend (ROAS). Today, Clinch works with some of the biggest companies in the world including Anheuser Busch Inbev.

Clinch received their highest scores across the following categories:

  • Strategy
  • Ad building and assembly
  • Identity

To download the complete Forrester Wave: Creative Advertising Technologies, Q4 2020 report, visit: https://clinch.co/forrester-download-form/

“As former creative and media agency executives, we saw that marketers require the flexibility to personalize creative across platforms and formats. We believe being recognized by Forrester as a leader validates our technology and acknowledges the great results we have achieved on behalf of our clients around the world. The future of media advertising is focused on personalized video, and Clinch’s platform can bring this to brands today,” said Oz Etzioni, CEO of Clinch. 

According to the Forrester report:

“Clinch appeals to data-rich clients developing a tailored creative adtech solution. Clinch, a smaller, more recent entrant in the creative adtech space, has grown from the last Forrester Wave in terms of its revenue, employee base, scope and offering. As one referenced noted, ‘It’s evolved – it’s not the same Clinch we hired.’ With a stated vision of ‘personalization everywhere,’ it continues to add new channels and formats to its offering, expanding

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Glenn Martens Is Named Diesel’s Creative Director

Glenn Martens Is Named Diesel’s Creative Director

Y/Project designer Glenn Martens has a way with denim, contorting it into plunging V-front jeans and oversize double-lapel jackets. Today, he’s taking his commitment to the material to a new level with a new gig in fashion: the creative director of Diesel. “I am extremely honored and excited to join the Diesel family,” Martens said in a release. “Synonymous with radicality, honesty, and optimism, Diesel helped shape the way we see the future. Its unique voice has made it an undeniable icon. Today, more than ever, I feel the need to celebrate these founding values, to build bridges through a message of hope.”

The Belgian designer is no stranger to the Diesel universe. In 2018, he collaborated with the brand as a part of its Red Tag Project, creating a fashion show on the streets of Paris that saw denim and leather warped into draped button-downs and bootcut trousers. (Other collaborators of the Red Tag Project include Hood by Air’s Shayne Oliver, A-Cold-Wall*, and Readymade.) The year before, Martens won the ANDAM Prize with Y/Project, an award also supported by Diesel owner Only The Brave.  He was awarded a special prize by ANDAM again in 2020 as a result of the COVID-19 pandemic alongside fellow former winner Marine Serre. 

Diesel Red Tag 2018 by Glenn Martens

Photo: Courtesy of Diesel Red Tag Project By Glenn Martens

Diesel Red Tag 2018 by Glenn Martens

Photo: Courtesy of Diesel Red Tag Project By Glenn Martens

“Ever since I met Glenn in 2017 I saw his experience grow and his talent cement,” wrote Only the Brave CEO Renzo Rosso in a statement. “Working with him on Diesel Red Tag, going through our company’s archives and heritage together, seeing him interact with the brand, brought us closer, and I am happy to now see

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Smartly.io Named Pinterest Creative Partner for Offering Advertisers Creative at Scale

Smartly.io Named Pinterest Creative Partner for Offering Advertisers Creative at Scale

Creative automation and on-demand services empower brands to grow Pinterest advertising

Smartly.io, the leading social advertising automation platform for designers and performance marketers, today announced they are an official Creative Partner for Pinterest, showcasing the value of Smartly.io Creative Studio team and the company’s creative automation offerings. Already a Pinterest Advertising Partner, Smartly.io is now able to help Pinterest marketers develop and scale highly visual and engaging creative. The Smartly.io Creative Studio partners directly with brands to produce original mobile-first creatives, transform existing assets into short-form content built for social, conduct robust testing to find and scale winning creatives, and drive business results.

As consumer behavior evolves and social channels continue to become more intertwined with our daily lives, it’s vital that marketers connect with customers in new ways. Pinterest, which surpassed 400 million monthly active users this year, has become a go-to for consumers leading into the holiday season. This has created a clear opportunity for brands to diversify their marketing mix and adopt a multi-platform approach to advertising. To produce on-brand and engaging creative that is platform-specific requires the right framework, expertise, and experience — a combination of resources that many brands are looking for today. With Smartly.io Creative Studio’s set of on-demand services, brands can successfully capitalize on the high buyer intent found on Pinterest.

“As a highly visual platform where users are in search of inspiration with a buying mindset, Pinterest is a strategic choice for brands,” said Kristo Ovaska, CEO and Co-Founder of Smartly.io. “On Pinterest, the level of friction between identifying a need or desire and ultimately making a purchase is relatively low. By embracing Pinterest as a performance channel and investing in strong creative, marketers across industries can capture consumer attention during the busiest shopping time of the year.”

“Our partnership

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UH creative writing professor named recipient of 2020 MacArthur Fellowship, will receive $625,000 grant

UH creative writing professor named recipient of 2020 MacArthur Fellowship, will receive $625,000 grant

HOUSTON – A University of Houston creative writing professor has joined 20 others in being named as a recipient of the 2020 MacArthur Fellowship and will receive $625,000 over a five-year span.

Cristina Rivera Garza, founder and director of the UH doctoral program in Hispanic Studies with a concentration in creative writing in Spanish, joins Rick Lowe, a UH professor of art who earned the fellowship in 2014, as the two MacArthur Fellows on faculty at UH.

The MacArthur Fellowship, also known as a “genius grant,” is one of the most prestigious and generous awards given to those who have demonstrated extraordinary talent and dedication in academia, writing, music, film and other creative fields, according to a release.

The 21 awarded individuals will receive the hefty grant with “no-strings-attached support” from the John D. and Catherine T. MacArthur Foundation.

“This is an incredible — and quite unexpected — honor. I am suddenly short of words,” Garza said. “The MacArthur Fellowship will be instrumental in furthering ongoing projects: a series of geological writings exploring the relationship between territory and body on the borderlands and throughout the Americas. I am immensely grateful.”

Nominees for the fellowship are chosen from a variety of areas of interest and evaluated by a committee in the arts, sciences and humanities for their creative work.

“Dr. Rivera Garza’s outstanding scholarship and its undeniable impact certainly exemplifies the ideals of a MacArthur Fellow, which is one of the most prestigious honors a university professor can attain,” said Daniel P. O’Connor, Ph.D., interim dean of CLASS. “I congratulate her. We are very honored to have her among our faculty, and I look forward to her continuing leadership and accomplishments.”

Garza has been with UH since 2016, specializing in bilingual cross-genre creative writing.

“We live in the second-largest Spanish-speaking country

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