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The pandemic has shown that long-term financial security is a necessity, not a luxury

The pandemic has shown that long-term financial security is a necessity, not a luxury

  • With the continuing economic uncertainty, now is the time to focus on how best to maneuver through the many financial ups and downs that impact your financial goals.
  • The Covid-19 pandemic has shown us that long-term financial security is a necessity, not a luxury.
  • Kevin R. Keller, chief executive officer of the CFP Board, shares how to find the right advisor.



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As of mid-September, there were 26.5 million Americans on some form of unemployment assistance.  Many families and individuals have been forced to deal with unexpected health costs and uncertain education and day care situations in their communities.

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Many Americans are facing a grave threat of financial insecurity, having lost either their employment or income, or both.

The tragic situation facing many Americans holds an important financial lesson. The Covid-19 pandemic has shown us that long-term financial security is a necessity, not a luxury. And that means competent and ethical financial planning must be a priority.

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When the financial markets plummeted in March and early April, some financial planners began to see an increase in demand for their advice. An April survey conducted by Nationwide found that 1 in 4 Americans surveyed had sought the help of a financial advisor for the first time ever due to the pandemic’s impact. And 64% of advisors surveyed by CFP Board in April said they believe that more Americans will seek professional financial advice in the wake of Covid-19.

With the continuing economic uncertainty, now is the time to focus on how best to maneuver through the financial ups, downs and sometimes sideways paths that today’s

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