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Emily Ratajkowski Joins LOOPS as Partner & Creative Director

Emily Ratajkowski Joins LOOPS as Partner & Creative Director

Founded in 2020 by Colin Peek, Tushar Adya and Aditya Julka, LOOPS is a lifestyle beauty brand redefining how modern people take care of themselves today – creating innovative, impactful, and clean products that reimagine personal “beauty habits”.  Its collection of simply-formulated, highly effective face masks that are inclusive and clean are the foundation of the brand’s portfolio. Expansion within this category and amplifying the brand’s lifestyle and social propositions will be driven by Ratajkowski’s creative vision. 

“Emily is a global icon and revered tastemaker. We couldn’t be more excited to partner together around a vision, a concept, that lifestyle beauty is simply how modern people take care of themselves today, how they look and feel their best,” explains Colin Peek, Co-founder of Loops.

“I’m thrilled to be working with the team at Loops. Their product speaks for itself but it was Loop’s simplified and modern approach to beauty that truly resonated with me,” explains Emily Ratajkowski.

Ratajkowski is an actress, activist, model, writer & an award-winning entrepreneur. She is also the founder of the clothing line Inamorata, a direct-to-consumer company with an all-female workforce that sells online. Ratajkowski was a Fashion Media Award winner for Entrepreneur of the Year in 2019.

LOOPS is Ratajkowski’s first official entrepreneurial foray into the beauty market; however, her decorated career as an actress, cover star & model for some of the world’s biggest publications and brands has propelled Ratajkowski as global leader for beauty, cultural and fashion trends. Ratajkowski is currently the face of L’Oréal’s hair care line, Kerastase, and formerly of Paco Rabanne’s fragrance Pure XS.

For more information on LOOPS, please contact Purple:
Christa Capati, [email protected], +1-646-710-3146

ABOUT LOOPS
LOOPS is a lifestyle beauty brand redefining how modern people take care of themselves today – creating

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Vodafone calls on New Commercial Arts as global creative partner | Advertising

Vodafone calls on New Commercial Arts as global creative partner | Advertising

Vodafone has appointed New Commercial Arts as its new global strategic and creative agency, following a competitive pitch.

Incumbent Anomaly, which won the telecom brand’s creative account last August, declined to participate in the pitch.

Vodafone currently stands at the top of BrandZ UK brands ranking with a value of $23.1 billion (US$27.3 billion), and was named the eighth most-awarded advertiser for effectiveness in Warc’s Effective 100.

Conceived by Adam & Eve founders James Murphy and David Golding, New Commercial Arts launched in May this year with ambitions to “unite brand and customer creativity to make brands more desirable and easier to buy”.

Immediately after launching, the agency won the creative account for Halifax, which parted ways with Adam & Eve/DDB after nine years.

New Commercial Arts also created a post-lockdown outdoor campaign for the World Out of Home Organization, which ran in 60 countries.

Last month, the agency hired John Blight, a planner at Adam & Eve/DDB, as senior strategist.

Vodafone also works with Ogilvy in the UK as part of WPP’s bespoke operation Team Red. Ogilvy’s most recent work for the Vodafone brand came last July with “Unlimit yourself” – the first campaign after the brand parted ways with former frontman Martin Freeman.

Earlier this year, the agency created an ad produced and shot under full lockdown conditions for Vodafone’s youth-focused brand Voxi.

A spokeswoman for Ogilvy said: “WPP’s Team Red, of which Ogilvy is a key part, remains a lead partner in Vodafone’s UK’s communications team. 

“We have not been involved in the global Vodafone work, which is run as a separate relationship and workstream. However, we look forward to working with our local UK client on how best to integrate this thinking in service of further strengthening the brand in the UK.”

This year Vodafone has

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Court reinstates fraud conviction for Hunter Biden business partner

Court reinstates fraud conviction for Hunter Biden business partner

A federal appeals court reinstated the fraud conviction of Hunter Biden’s former business partner on Wednesday, reversing a lower court judge who had granted his request for a retrial.

Hunter Biden was not implicated in the scheme, which defrauded the Oglala Sioux Indian tribe out of the proceeds of bond sales. But the scheme was committed under the auspices of a broader business venture in which Hunter Biden was involved, and the perpetrators invoked his name to bolster their legitimacy, according to testimony and a consultant’s slide presentation presented at trial. A lawyer for Hunter Biden has said his name was invoked without his knowledge and that he cut ties with the perpetrators when he learned of their misconduct.

Devon Archer, whose conviction was reinstated by Wednesday’s ruling, had partnered with Hunter Biden in Rosemont Seneca, a Washington-based investment firm. Starting in 2014, the pair served together on the board of Burisma, a Ukrainian natural gas company accused of corruption, at the same time that his father oversaw U.S. policy towards Ukraine. Hunter Biden has called his decision to take the board seat “a mistake,” while Joe Biden has defended the decision, saying, “my son did nothing wrong.”

A lawyer for Archer, Matthew Schwartz, decried the ruling by the Second Circuit Court of Appeals. “As the experienced federal judge who presided over Mr. Archer’s month-long trial determined, he ‘lacked the requisite intent and is thus innocent of the crimes charged,’” Schwartz said. “Today’s ruling, which second-guesses that judge’s decision without having sat through the evidence and listened to the witnesses, is beyond disappointing.”

Archer was convicted in June 2018 of securities fraud and conspiracy to commit securities fraud, but five months later, trial Judge Ronnie Abrams of the Southern District of New York overturned the conviction.

In its ruling, the

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Smartly.io Named Pinterest Creative Partner for Offering Advertisers Creative at Scale

Smartly.io Named Pinterest Creative Partner for Offering Advertisers Creative at Scale

Creative automation and on-demand services empower brands to grow Pinterest advertising

Smartly.io, the leading social advertising automation platform for designers and performance marketers, today announced they are an official Creative Partner for Pinterest, showcasing the value of Smartly.io Creative Studio team and the company’s creative automation offerings. Already a Pinterest Advertising Partner, Smartly.io is now able to help Pinterest marketers develop and scale highly visual and engaging creative. The Smartly.io Creative Studio partners directly with brands to produce original mobile-first creatives, transform existing assets into short-form content built for social, conduct robust testing to find and scale winning creatives, and drive business results.

As consumer behavior evolves and social channels continue to become more intertwined with our daily lives, it’s vital that marketers connect with customers in new ways. Pinterest, which surpassed 400 million monthly active users this year, has become a go-to for consumers leading into the holiday season. This has created a clear opportunity for brands to diversify their marketing mix and adopt a multi-platform approach to advertising. To produce on-brand and engaging creative that is platform-specific requires the right framework, expertise, and experience — a combination of resources that many brands are looking for today. With Smartly.io Creative Studio’s set of on-demand services, brands can successfully capitalize on the high buyer intent found on Pinterest.

“As a highly visual platform where users are in search of inspiration with a buying mindset, Pinterest is a strategic choice for brands,” said Kristo Ovaska, CEO and Co-Founder of Smartly.io. “On Pinterest, the level of friction between identifying a need or desire and ultimately making a purchase is relatively low. By embracing Pinterest as a performance channel and investing in strong creative, marketers across industries can capture consumer attention during the busiest shopping time of the year.”

“Our partnership

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