British Airways CEO Alex Cruz has resigned with immediate effect. He will be replaced with Sean Doyle, who was Chief Executive of another IAG airline Aer Lingus.
Sean is no stranger to British Airways, having previously held several senior roles there. During his time at Aer Lingus, Sean made the airline IAG’s most profitable airline and yet also introduced customer-friendly policies. These included offering free wifi even in economy and being one of the first airlines to offer a bonus if customers took a voucher instead of a refund. Aer Lingus also acquired new smaller but long-range Airbus 321LRs to expand further into the US and become a hub airline at Dublin for Europe. They have ambitions to expand their North American routes by acquiring new aircraft and becoming a hub airline to connect through Dublin onto Europe.
Alex Cruz has been both CEO and Chairman of BA since April 2016, after leaving his former position as CEO of IAG low-cost airline Vueling. His departure will probably not come as a surprise to many in the know. Alex’s career at BA has been dogged with controversy. He first arrived at the airline as it started to slash the customer experience in a bid to cost cut. The airline has been extraordinarily profitable, but customer satisfaction scores sank and left many bitter about the airline. However, he did reverse this to some extent with a period of massive investment in customer experience. He rolled out new food offerings, a business class suite as well as new lounge designs worldwide.
Alex was also the