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Play with your food? Kraft Heinz and Big G Creative now selling a new variety game pack at Target

Play with your food? Kraft Heinz and Big G Creative now selling a new variety game pack at Target

This new Kraft Heinz product might be non-perishable, but don’t plan on storing it in the pantry.

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Kraft Heinz has teamed up with game publisher Big G Creative to create a set of three games inspired by iconic food brands Kraft Macaroni & Cheese, Heinz Ketchup and Jell-O.

The Kraft Heinz Variety Game Pack is now for sale at Target and Target.com, Big G Creative shared exclusively with USA TODAY. It will normally sell for $19.99 but through Oct. 17 is on sale for $16.99.

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“As more families are spending a lot of time at home, they’re looking for more things to do, new games and activities,” Steven Anne, creative director at Big G Creative, told USA TODAY. “When I think of Kraft Heinz I think of them bringing playfulness to the dinner table and we really wanted to bring that same spirit and the look of the games themselves.”

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Puzzles and games have been popular items amid the coronavirus and early on in the pandemic, there were shortages of the toys.

The games – the Kraft Macaroni & Cheese Game, Jell-O Jiggler Slap Game and Heinz Ketchup Dice Game – also look like the food packaging.

Each game takes about 20 minutes to play and is recommended for ages 8 and older. 

There’s an easy way to get a headstart in each of the games. The player who most recently ate Jell-O or the pasta dish or used ketchup goes first, according to the

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Walmart to Begin Selling Health Insurance Plans

Walmart to Begin Selling Health Insurance Plans

Customers can find a vast range of goods at Walmart (NYSE: WMT). Starting next week, they will be able to put a health insurance policy in their shopping cart, too.



a book on a table: Walmart to Begin Selling Health Insurance Plans


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Walmart to Begin Selling Health Insurance Plans

The big retailer announced Tuesday that it is launching Walmart Insurance Services, a licensed brokerage, on Thursday, Oct. 15. The unit, which is licensed in all 50 states plus the District of Columbia, will begin by selling Medicare insurance plans. The start date is no accident, as that is the beginning of Medicare’s Annual Enrollment Period (which runs through Dec. 7).

In that initial stage, Walmart Insurance Services will sell Medicare plans from a variety of well-known providers, including but not limited to Humana, Anthem, and UnitedHealth Group‘s UnitedHealthcare. The company says more might be added in the future.



a close up of a book: Stethoscope atop US currency and insurance claim form


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Stethoscope atop US currency and insurance claim form

The initial concentration on Medicare plans is in character for Walmart, which for years has been resolutely focused on budget-conscious customers. Accordingly, the company played up the potential money-saving aspects of its new service, citing recent research from eHealth indicating that one in 10 Medicare beneficiaries has a plan that is the most cost-effective in terms of out-of-pocket spending.

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“Helping customers select the right Medicare insurance plan to meet their needs aligns with Walmart’s mission of helping people save money and live better,” the company wrote in the press release announcing the new service.

On Tuesday, Walmart’s shares fell by 0.8%. This, however, bettered the S&P 500 index, which declined by 1.4% on the day.

Eric Volkman has no position in any of the stocks mentioned. The Motley Fool recommends UnitedHealth Group. The Motley Fool has a disclosure policy.

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