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GameStop, Microsoft partnership sends games retailer’s shares up 44%

GameStop, Microsoft partnership sends games retailer’s shares up 44%

  • GameStop shares rose 44% on Thursday after it announced a multiyear partnership with Microsoft.
  • GameStop will begin selling an “Xbox All Access” bundle stores, with an Xbox console and two-year digital subscription at no upfront cost.
  • It will roll out the use of Microsoft Dynamics 365, Teams, and Surface devices in its stores and offices, it said.
  • GameStop will also upgrade its e-commerce site as part of the partnership.
  • Visit Business Insider’s homepage for more stories.

GameStop on Thursday announced a multiyear partnership with Microsoft to upgrade its stores and offer a new Xbox console package for no up-front cost — sending its shares rocketing by 44%.

As part of the partnership, the world’s biggest video games retailer said it would offer buyers an “Xbox All Access” bundle, for zero upfront cost, that includes an Xbox console and a two-year digital subscription to Xbox Game Pass Ultimate, Microsoft’s “Netflix of gaming” subscription service.

Microsoft did not name a specific Xbox console that would be part of the bundle in a statement, but said that it was “excited about continuing and evolving [the] relationship for the launch of the Xbox Series” consoles, due November 10. 

GameStop will also upgrade its e-commerce site as part of the agreement.

It will integrate Microsoft’s cloud software and hardware into its stores to create what it calls the “ultimate gaming destination” for gamers. GameStop has more than 5,000 stores in 10 countries. It didn’t say how many of these stores would be upgraded.

GameStop will use Dynamics 365, Microsoft’s suite of cloud-based business applications, to standardize its back-end and in-store operations including finance, inventory, e-commerce, retail, and point of sale. 

Staff would be able to access insights spanning both e-commerce and in-store sales data, Microsoft said. This includes customer purchasing history, real-time data on product

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