Browsed by
Tag: Spirit

A Tech Mind With A Creative Spirit Competes For Top Prize At BE Smart Hackathon

A Tech Mind With A Creative Spirit Competes For Top Prize At BE Smart Hackathon

Jayla Williams’ passion is problem-solving, which is fortunate as the year 2020 delivered a surplus of practical problems that need solutions. The Fisk University sophomore is competing for the first time in Black Enterprise’s annual BE Smart Hackathon, hosted by American Airlines.

As part of a five-member team of Fisk tech wizards, Williams is contributing to a data-crunching project that will help airlines accommodate travelers with respiratory issues. As she explains it: “We can provide safe departure times and make sure passengers with health issues aren’t surrounded by people when they arrive at the airport.”

The effort is a creative technical adaptation to life under a pandemic designed to protect both lives and jobs – a perfect distillation of the BE Smart ethos, and a telling example of Williams’ creative spirit.

Speaking from her home in Hillsboro, Oregon, near Portland., where she distance learning her way to a degree in computer science, Jayla talked about her journey and where it might take her.

“I was born in Los Angeles, but we moved to Oregon when I was one. I have always been creative. I enjoyed art, painting, singing, playing instruments. I studied flute for seven years. I especially enjoyed writing songs. I guess I’ve always been attracted to the idea of creating something from nothing – making something just from the tools I have around me.”

At first glance, one might not see how a love for the creative arts connects a budding career in technology, but for Williams, it was a natural transition. She excelled at math and science, earning a 4.0 average in high school. College was a given, but where?

“I applied to 31 colleges and most accepted me, including Fisk. To be honest, I really wasn’t looking hard at Fisk; it was not my number one

Read the rest
Affinity Creative Group Awakens the Spirit of Alaska

Affinity Creative Group Awakens the Spirit of Alaska

MARE ISLAND, Calif., Oct. 9, 2020 /PRNewswire/ — What do you do when your greatest asset is hiding under a glacier? That’s what the management team at Anchorage Distillery wanted to know, so they called Affinity Creative Group to reveal and revitalize their brand.

Johnny McCormick, CEO, Anchorage Distillery, commented, “The Affinity team has a winning approach to the creative process. Rather than dive straight into label concepts and bottle shapes, we started with the essential questions: What makes our Alaskan spirits unique? What elements of our distillery’s Alaskan identity do we want to convey?”

Affinity, a creative agency for wine, spirits, and other luxury products, based on Mare Island, CA, was retained to completely re-imagine the Anchorage Distillery offering—beginning with re-establishing its brand essence. The teams first assembled to identify the desired brand attributes, personality, and market positioning. With the brand profile in place, Affinity went to work in transforming the dated look of the existing product line.

The goal was to create packaging with a hand-made, customized, and specialty-crafted look and feel that conveys Alaska’s authentic and adventurous spirit.

“We were impressed with the way Affinity’s designers translated our answers into a diverse set of initial label concepts. From there, we chose the creative direction we wanted to pursue and partnered closely with the Affinity team as they refined the chosen concept into a beautiful final product,” CEO McCormick remarked.

The new Anchorage Distillery logo projects authenticity and achieves strong brand registration on a crisp, white, textured label stock. The additional unique engraving of an Alaskan Moose emphasizes a rugged and robust brand spirit. Every detail imaginable was addressed. From the finely detailed ‘tax-stamp’ look of the neckbands to the rippled, die-cut labels, suggestive of the

Read the rest