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7 emerging alternative protein brands you’ve never heard of

7 emerging alternative protein brands you’ve never heard of

  • Beyond Meat and Impossible Foods have popularized plant-based meat, but a host of younger startups are trying to expand the types of alternative protein products and ingredients on the market.
  • Investors poured about $1.5 billion into such companies during the first seven months of 2020, surpassing their investments for all of 2019, according to the Good Food Institute.
  • Here are seven companies that have won investment from major players and are tackling challenges ranging from plant-based fish to creating protein from air and water.
  • Visit Business Insider’s homepage for more stories.

Plant-based burgers have become ubiquitous. But cash flowing into a host of startups suggests the next alternative protein hit could come in the form of fish or ice cream — and that it might not even be plant-based.

Companies including Beyond Meat and Impossible helped make meat made from sources other than animals palatable to consumers. Many companies have capitalized on that by introducing rival products, including the world’s largest food makers, such as Tyson, Nestle and Kellogg. 

But some investors are betting that much smaller companies will make progress on either new consumer-facing products or new proteins that other companies could use to do so. Many of these companies are developing new ingredients and manufacturing methods to grab part of the alternative protein market, or filling out the realm of consumer-ready products by manufacturing bacon and sashimi-grade tuna.

Alternative protein companies raised about $1.5 billion during the first seven months of 2020 — an amount already nearly double the $820 million they raised during all of 2019, according to the Good Food Institute. 

Some of that funding has come from S2G, a venture firm and backer of Beyond Meat, as well as CPT Capital, an Impossible Foods investor.

With that money, startups are trying to capture a piece

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