Trendy Swedish Brand Skates Back Into The Headphone Market

Trendy Swedish Brand Skates Back Into The Headphone Market

Swedish lifestyle brand WeSC has been building relationships with inspiring, provocative and upcoming figures in the worlds of music and sport. Now the hip brand is returning with a new headphone line-up as it builds its reputation as a trend leader in Lifestyle Audio once again.

WeSC mixes subcultures such as skateboarding, art and music with fashionable designs to create products that appeal to the global youth culture. Created in Stockholm, way back in 1999, the name WeSC stands for “We Are the Superlative Conspiracy” and comes from the sense of unity that’s always been fundamental to the skateboarding community; creativity, attitude and people are at the heart of WeSC.

WeSC brings True Wireless, On-Ear- and In-Ear Headphones to market from October 2020. The new products are youth-inspired and featuring high-quality dynamic sound coupled with a minimal, striking and contemporary look. WeSC claims that the new range of earphones provides comfort and sound isolation.

The WeSC True Wireless Earbuds provide up to 20 hours of listening time on a single charge. They are iPX4 rated which means they should be able to withstand the elements, including heavy rainfall. The compact charging case works with all Qi-wireless charging pads and features an LED indicator to display battery status. Volume levels are adjustable with the touch controls on each earbud. Built-in microphones are included for making hands-free phone calls. The WeSC True Wireless Earbuds are available in Black and Navy and will retail for €59.95 / £54.99. A Pink version will also be available for €64.95 / £64.95.

WeSC has also launched a pair of On-Ear Headphones that are designed for young people on the go. They fold up into a compact size that’s ideal for popping in a messenger bag. The built-in rechargeable battery provides up to nine hours of playtime and that should be enough to cover a day’s worth of skateboarding. The headphones also have an integrated microphone and button panel to take charge of the music and make hands-free phone calls. The WeSC On-Ear Headphones are available in Navy and Pink and will retail for €49.95 / £44.99.

Finally, WeSC has also launched an In-Ear Wired Headset is lightweight, compact and comfortable. The built-in microphone and push-to-talk button are included for hands-free calling as well as for controlling the music while on the move The WeSC In-Ear Headset is available in Black and White, and will sell for just €14.95 / £12.99.

CEO of WeSC, Joseph Janus, thinks that now is a good time for the brand to dip its corporate toe back into the thriving earphone market. “We have waited for the right time and partner to re-enter the headphone space,” he said. “The partnership comes at a perfect time as true wireless continues to grow in the market and consumers are looking for trusted brands where fashion meets function.”

WeSC is known for its exclusive collaborations and limited-edition products that partner with well-known brands and artists such as Adidas, Absolut Vodka, Nokia, Smart and the Andy Warhol Foundation, RZA, Skrillex, Axwell, Beny Fairfax, Jason Lee, Arto Saari, Galantis and many more.

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