FCB Health New York hired Laura Mizrahi as executive creative director.
FCB Health New York managing director Kathleen Nanda announced the news of Mizrahi’s hire yesterday.
“I am very excited to have Laura on board as executive creative director,” Nanda said in a statement. “Her extensive experience in healthcare and distinguished creative leadership will make her a valuable asset to our team, and I am confident she will transition into her new role with ease.”
Mizrahi formerly led creative for the New York office of Razorfish Health as svp, executive creative director, where she led accounts across the immunology, neurology, anti-viral and rare disease sectors.
Mizrahi spent over a decade with Grey, rising to group creative director leading the agency’s healthcare accounts. While she has worked across a number of pharmaceutical brands, Mizrahi is best known for her work on Cialis, helping the brand rise from third to the top of its category. She began her career in consumer advertising as a copywriter at Saatchi & Saatchi and then associate creative director at DMB&B.
“To say I am thrilled and honored to be joining FCB Health New York is an understatement. The outstanding work and inspired leadership made me jump at the chance to join the FCB family,” Mizrahi said in a statement. “I am greatly looking forward to working with the incredible talent across the FCB Health Network to create game-changing work for the agency, our clients and, most importantly, the healthcare providers and patients whose lives we have the potential to impact.”