Play with your food? Kraft Heinz and Big G Creative now selling a new variety game pack at Target

This new Kraft Heinz product might be non-perishable, but don’t plan on storing it in the pantry.


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Kraft Heinz has teamed up with game publisher Big G Creative to create a set of three games inspired by iconic food brands Kraft Macaroni & Cheese, Heinz Ketchup and Jell-O.

The Kraft Heinz Variety Game Pack is now for sale at Target and, Big G Creative shared exclusively with USA TODAY. It will normally sell for $19.99 but through Oct. 17 is on sale for $16.99.

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“As more families are spending a lot of time at home, they’re looking for more things to do, new games and activities,” Steven Anne, creative director at Big G Creative, told USA TODAY. “When I think of Kraft Heinz I think of them bringing playfulness to the dinner table and we really wanted to bring that same spirit and the look of the games themselves.”

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Puzzles and games have been popular items amid the coronavirus and early on in the pandemic, there were shortages of the toys.

The games – the Kraft Macaroni & Cheese Game, Jell-O Jiggler Slap Game and Heinz Ketchup Dice Game – also look like the food packaging.

Each game takes about 20 minutes to play and is recommended for ages 8 and older. 

There’s an easy way to get a headstart in each of the games. The player who most recently ate Jell-O or the pasta dish or used ketchup goes first, according to the rules.

Kraft Heinz isn’t the only food brand to find consumers are hungry for games.

Kellogg’s Frosted Mini-Wheats says it has developed a board game for cereal lovers called Morning Craze.

Through Oct. 25, Kellogg’s has a contest to win a box of cereal and the game. To enter, you’ll need to “share your most embarrassing or memorable story of when your stomach growled at the worst possible moment” at

Follow USA TODAY reporter Kelly Tyko on Twitter: @KellyTyko

This article originally appeared on USA TODAY: Play with your food? Kraft Heinz and Big G Creative now selling a new variety game pack at Target

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