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Visit Sunshine Coast ramps up marketing push after appointing BCM to creative and media accounts

Visit Sunshine Coast ramps up marketing push after appointing BCM to creative and media accounts

Visit Sunshine Coast is ramping up its marketing efforts once again, this time with an out-of-home and social campaign that highlights the ‘real’ culture, nature, people and experiences that make the region unique.

The ‘For Real’ campaign targets residents of Queensland to encourage intrastate tourism, and will later expand to target other states as boarder restrictions change.

The campaign was created by BCM, which recently won the creative and media accounts after a competitive pitch.

Ten-second social videos and digital billboards will highlight quintessential Sunshine Coast attractions including Coolum Beach, Kondalilla National Park and Mudjimba Beach. Visit Sunshine Coast has also engaged a range of tourism operators to launch the ‘real deal’ initiative, which will encourage visitation to the area outside of the school holidays.

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Visit Sunshine Coast’s interim CEO, Craig Davidson, said the campaign will support the region’s tourism industry as it recovers.

“Whether its swimming with humpback whales as they migrate their way up north with Sunreef Mooloolaba or taking on one of Australia’s highest ropes courses at the TreeTop Challenge, the Sunshine Coast offers tremendous authenticity,” he said.

“It is where the natural environment meets innovative and respectful thinking – and our people are the crucial ingredient that makes the Sunshine Coast such an attractive destination for all markets.

“Undoubtedly the Sunshine Coast has had a reputation for its premium beach and nature-based environment, and today there is even greater desire for uncrowded beaches, wide-open spaces and a genuine respect for nature, which is reflected in this campaign.”

Leading into the campaign’s launch, the tourism body sent a message to the passengers on board Qantas’ Great Southern Land scenic flight of Australia, writing ‘visit us for real’ in the sand of Coolum Beach.

Davidson added that the opening of flights from Adelaide and Cairns has already

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Egyptian Central Bank Provides New Guidelines for Opening Bank Accounts for Individuals and SMEs, Aimed at Enabling Financial Inclusion

Egyptian Central Bank Provides New Guidelines for Opening Bank Accounts for Individuals and SMEs, Aimed at Enabling Financial Inclusion

The Central Bank of Egypt (CBE) has reportedly issued updated guidelines and instructions that will allow local residents and small businesses to open certain types of bank accounts under various terms and conditions.

The CBE sent a letter to local banks in which it noted that the nation’s Money Laundering and Terrorist Financing Unit (MLCU) had been consulted in order to offer additional support for individuals and companies looking to open new accounts.

The CBE stated that the updates have been announced after carrying out due diligence processes for financial inclusion products issued by the MLCU back in November 2018, and its amendments or updates that were released in March of this year.

The new bank account options have been introduced as part of related guidelines for the classification of financial inclusion products that were released by the CBE in July 2019. The nation’s reserve bank has been working on projects that will allow more people and businesses to access modern banking and financial services in the country.

The CBE noted that its current agreement with the MLCU includes the application of appropriate policies to open traditional banking accounts for new customers without having to obtain prior approval from the CBE or MLCU.

Alaa Farouk, Chairman of the Agricultural Bank of Egypt (ABE), stated that the CBE’s new rules for bank accounts is an important step toward providing better access to the nation’s financial system.

Farouk added that the new guidelines will help more individuals and companies as it will allow them to gain access to the banking sector and the formal economy. This should also benefit small traders and owners of SMEs in the country. It can even help promote the use of digital payment methods and reduce Egypt’s dependence on cash, Farouk said.

As reported recently, Egypt’s Banque

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