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Clinch Named A Leader in Creative Advertising Technologies, Q4 2020 Report

Clinch Named A Leader in Creative Advertising Technologies, Q4 2020 Report

NEW YORK, Oct. 13, 2020 /PRNewswire/ — Clinch, the Personalization Everywhere company that provides cross-channel dynamic creative optimization (DCO) technology to the world’s leading advertisers, today announced that it has been named a “Leader” in The Forrester Wave™:  Creative Advertising Technologies, Q4 2020 Report (Wave). 

Not only does Clinch offer the ability to leverage first- and third-party data to create thousands of versions of static and video creative to ensure that the right consumer receives the right message at the right time, the company can feedback intelligent insights to clients to make real-time campaign adjustments for the strongest return on ad spend (ROAS). Today, Clinch works with some of the biggest companies in the world including Anheuser Busch Inbev.

Clinch received their highest scores across the following categories:

  • Strategy
  • Ad building and assembly
  • Identity

To download the complete Forrester Wave: Creative Advertising Technologies, Q4 2020 report, visit: https://clinch.co/forrester-download-form/

“As former creative and media agency executives, we saw that marketers require the flexibility to personalize creative across platforms and formats. We believe being recognized by Forrester as a leader validates our technology and acknowledges the great results we have achieved on behalf of our clients around the world. The future of media advertising is focused on personalized video, and Clinch’s platform can bring this to brands today,” said Oz Etzioni, CEO of Clinch. 

According to the Forrester report:

“Clinch appeals to data-rich clients developing a tailored creative adtech solution. Clinch, a smaller, more recent entrant in the creative adtech space, has grown from the last Forrester Wave in terms of its revenue, employee base, scope and offering. As one referenced noted, ‘It’s evolved – it’s not the same Clinch we hired.’ With a stated vision of ‘personalization everywhere,’ it continues to add new channels and formats to its offering, expanding

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Harman consolidates creative and media mandate with Havas India | Advertising

Harman consolidates creative and media mandate with Havas India | Advertising

Harman, a wholly-owned subsidiary of Samsung Electronics, has awarded its integrated creative and media communication mandate to Havas Creative India for its consumer brands – JBL and Harman Kardon post a multi-agency pitch. 

 

Last year, the agency had bagged the creative mandate of Harman’s Infinity brand. 

Havas will be handling integrated creative, digital strategy, and overall media buying and planning for both offline and online mediums.

 

Yogesh Nambiar, head – marketing, Harman India, said, “India is an important market for us and our brands enjoy leadership across various segments in consumer audio. We now want to take it a step further and enhance our customer experience by offering a wider landscape of unique products and experiences. While finding an agency, we were looking for a talented and enthusiastic team that has a passion for music and understands the Indian market, and which could add a meaningful difference to our brands with their power of innovative thinking. I am looking forward to the exciting spaces that Havas will explore to engage with the existing and new consumers of our most popular audio brands.”  

 

Rana Barua, group CEO, Havas Group India, said, “It is indeed a delight for us to strengthen our relationship and partner with Harman in India, and add the media and creative mandate for JBL and Harman Kardon, in addition to working on Infinity. We have been doing some very exciting work on Infinity and with these two brands the challenge and expectations go up as these are very key players in the audio industry and have very clear objectives and plans. What is sweeter is that we won it with our integrated village model which further emphasises the #BetterTogether philosophy of Havas.”

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The Womb bags Sebamed’s creative mandate | Advertising

The Womb bags Sebamed’s creative mandate | Advertising

USV has appointed The Womb to handle the creative mandate for Sebamed, its skincare brand. The agency won the account without a multi-agency pitch.  

 

Shashi Ranjan, country head, Sebamed India and USV’s FMCG business, said, “Sebamed as a brand has the potential to create a paradigm shift in skin and haircare through its unique pH5.5 advantage. We are looking at behavioural change from consumers to challenge their existing choices and choose right options basis verifiable facts. As the brand has tremendous potential to disrupt the category, we needed a partner who can do complete justice to our aspirations. The Womb, with their passion for nurturing and building challenger brands and cultural approach to taking brands to market, was a very natural choice. We are looking forward to a great partnership.”

 

Navin Talreja, founding partner, The Womb, said, “We are a challenger brand ourselves so are always excited with the opportunity to work a brand that is one too. And when it is one with as much substantivity as Sebamed, you know that the fight with the market leader will be interesting, to say the least. We look forward to building the business for Sebamed in India. We look forward to this journey with great excitement. Special mention to all at Sebamed who reposed their faith and trust in The Womb by awarding us the brand without a pitch.”

 

Kawal Shoor, founding partner, The Womb, added, “All Sebamed products sold in India are imported from Germany. Are made in Germany. That means they’re not just built without compromise but has a valid rationale for being considered premium when picked up from Indian shelves. Every Sebamed product is conceptualised and manufactured with science and honesty at its heart and is for everyone, but because of its high price, a big part of

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The Future Of Advertising Is A Creative Leader On Top, Not MBAs Or Financial Executives

The Future Of Advertising Is A Creative Leader On Top, Not MBAs Or Financial Executives

Just imagine a professional wrestler as editor of The New York Times or a package designer as head of Goldman Sachs. Far-fetched? But that’s exactly what happens in advertising. The people on the top never wrote a tagline, or produced an ad.

When J. Walter Thompson founded the first modern agency in 1868, he started as a salesman of newspaper ads. He soon realized that, to boost ad sales, he should offer creative services to potential advertisers: and, thus, the first “agency” was formed. For the next 100 years “creatives” would be running the best agencies, along with that of setting the agenda and vision – legends like Rubicam, Burnett, Ogilvy and Bernbach. 

However, the consolidation of the advertising industry by a bunch of financial executives and the creation of the holding companies in the Eighties meant a shift in philosophy. While most creative leaders over the years were also excellent businessmen, they were viewed by holding company czars as risky and emotional “artists.”

To mitigate what they perceived as a problem they brought in hordes of pencil-pushing MBAs to the business. That created layers of middle management that slowed down innovation and drove creativity away. The result was the deterioration of the quality of the advertising over time. Legacy agencies now have a ratio of 60-40 MBAs to creatives, as agencies became less productive and inefficient, according to our proprietary data. 

In most advertising agencies, the creative team now takes its direction, ultimately, from a chief executive with a background in business or finance or client services – in other words, someone who has not write a line of copy ever, in their lives, and who is not familiar with how their company’s products are invented. 

“Creative” is not a department. It’s permeates everything between the agency

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Vodafone calls on New Commercial Arts as global creative partner | Advertising

Vodafone calls on New Commercial Arts as global creative partner | Advertising

Vodafone has appointed New Commercial Arts as its new global strategic and creative agency, following a competitive pitch.

Incumbent Anomaly, which won the telecom brand’s creative account last August, declined to participate in the pitch.

Vodafone currently stands at the top of BrandZ UK brands ranking with a value of $23.1 billion (US$27.3 billion), and was named the eighth most-awarded advertiser for effectiveness in Warc’s Effective 100.

Conceived by Adam & Eve founders James Murphy and David Golding, New Commercial Arts launched in May this year with ambitions to “unite brand and customer creativity to make brands more desirable and easier to buy”.

Immediately after launching, the agency won the creative account for Halifax, which parted ways with Adam & Eve/DDB after nine years.

New Commercial Arts also created a post-lockdown outdoor campaign for the World Out of Home Organization, which ran in 60 countries.

Last month, the agency hired John Blight, a planner at Adam & Eve/DDB, as senior strategist.

Vodafone also works with Ogilvy in the UK as part of WPP’s bespoke operation Team Red. Ogilvy’s most recent work for the Vodafone brand came last July with “Unlimit yourself” – the first campaign after the brand parted ways with former frontman Martin Freeman.

Earlier this year, the agency created an ad produced and shot under full lockdown conditions for Vodafone’s youth-focused brand Voxi.

A spokeswoman for Ogilvy said: “WPP’s Team Red, of which Ogilvy is a key part, remains a lead partner in Vodafone’s UK’s communications team. 

“We have not been involved in the global Vodafone work, which is run as a separate relationship and workstream. However, we look forward to working with our local UK client on how best to integrate this thinking in service of further strengthening the brand in the UK.”

This year Vodafone has

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