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Trendy Swedish Brand Skates Back Into The Headphone Market

Trendy Swedish Brand Skates Back Into The Headphone Market

Swedish lifestyle brand WeSC has been building relationships with inspiring, provocative and upcoming figures in the worlds of music and sport. Now the hip brand is returning with a new headphone line-up as it builds its reputation as a trend leader in Lifestyle Audio once again.

WeSC mixes subcultures such as skateboarding, art and music with fashionable designs to create products that appeal to the global youth culture. Created in Stockholm, way back in 1999, the name WeSC stands for “We Are the Superlative Conspiracy” and comes from the sense of unity that’s always been fundamental to the skateboarding community; creativity, attitude and people are at the heart of WeSC.

WeSC brings True Wireless, On-Ear- and In-Ear Headphones to market from October 2020. The new products are youth-inspired and featuring high-quality dynamic sound coupled with a minimal, striking and contemporary look. WeSC claims that the new range of earphones provides comfort and sound isolation.

The WeSC True Wireless Earbuds provide up to 20 hours of listening time on a single charge. They are iPX4 rated which means they should be able to withstand the elements, including heavy rainfall. The compact charging case works with all Qi-wireless charging pads and features an LED indicator to display battery status. Volume levels are adjustable with the touch controls on each earbud. Built-in microphones are included for making hands-free phone calls. The WeSC True Wireless Earbuds are available in Black and Navy and will retail for €59.95 / £54.99. A Pink version will also be available for €64.95 / £64.95.

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Can Creative Directors Save A Fashion Brand?

Can Creative Directors Save A Fashion Brand?

For the past couple of years, it is almost as if the fashion industry is playing a game of musical chairs. New creative directors and designers are appointed left and right, and we’re seeing continuous change that can be exhausting to keep up with. In a time where every single fashion brand is feeling the pressures of a saturated market, COVID-19 impacts and the continuous demand from consumers, finding time in the spotlight becomes increasingly hard. In a push to stay relevant, brands are beginning to listen to their audiences. A designer is no longer enough, what is needed now is a personality that can reinvent and resurrect a brand. Enter the Creative Director.

In the past year alone, we’ve seen announcements from some of the industry’s biggest names. 107 ALYX 9SM‘s Matthew Williams gets appointed at Givenchy, Kim Jones is going to Fendi, Raf Simons joins Miuccia Prada at Prada, Kerby Jean-Raymond is going to Reebok and today, Y/Project‘s Glenn Martens is taking over Diesel following Renzo Rosso’s 42-year reign. With every announcement, expectations become higher and consumers are no longer looking for just clothes to buy, they are looking for a designer and public figure to follow.

There’s no doubt that appointing a new creative director can bring a virtually dead brand back to life, just look at Daniel Lee at Bottega Veneta. The designer had previously been working behind-the-scenes at labels like Maison Margiela, Balenciaga and Donna Karan, and held the role as director of ready-to-wear design at Céline under Phoebe Philo. In 2018, Lee got appointed as the creative director of Bottega Veneta, and managed to take the brand from a snooze fest to arguably the most popular brand amongst fashion’s elite in less than a year. His signature dumpling-shaped The Pouch bag was scattered

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Stewart Information’s Eppinger to capitalize on century-old title insurance brand

Stewart Information’s Eppinger to capitalize on century-old title insurance brand

One of Houston’s oldest companies is hoping for a revival.

After a shaky few years that included a failed merger, tangles with activist investors and a board reshuffling, a new CEO at title giant Stewart Information Services Corp. has been focused on growing the business through acquisitions and extracting value from the 127-year-old brand.

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The latest acquisition, announced last month, was a portfolio of 57 title offices the company owned by ET Investments. Stewart paid $105 million for t4he offices, a deal that will grow its presence in Arizona, Colorado and Nevada.

Through subsidiary Stewart Title Co., the company provides title insurance and real estate services to homebuyers and sellers, real estate agents, lenders, builders and others in the real estate industry.

Frederick Eppinger, a Stewart director since 2016, took over a year ago following his retirement as chief executive of Massachusetts-based Hanover Insurance Group, a struggling company he expanded geographically and helped rebuild into a $5 billion business.

Eppinger spoke with the Chronicle about the real estate market, the pandemic and

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Vetphage Pharmaceuticals rebranded with its mother company brand Proteon Pharmaceuticals

Vetphage Pharmaceuticals rebranded with its mother company brand Proteon Pharmaceuticals

Vetphage Pharmaceuticals, a company operating in the animal health industry, known for their support to Poultry farmers and Aquaculture, has been successfully rebranded to Proteon Pharmaceuticals India Pvt. Ltd. Being established in India in 2017, the Vetphage has proven to be a reliable partner for Proteon Pharmaceuticals S.A, its mother company headquartered in Poland, Europe. Proteon is a leader in bacteriophage (phage) technology for livestock farming. Proteon’s products modulate the microbiome, enhancing sustainability and improving performance on the farm. The company currently operates worldwide with footprints in Europe, APAC and Middle East.

Vetphage has shown a promising potential in the first few years of its operations. Having recorded 175% revenue increase in the first 6 months of 2020 despite the general countrywide lockdown, the company is forecasting more than 200% growth in H2 of 2020 compared to H1. “Since poultry producers are switching over to safer and efficient feed additives, we expect to see substantial growth in our sales volume and market share. A bulk of the growth is likely to accrue from the South and West markets, with sizable contributions from the North, Central and Eastern Indian regions. We expect 40% growth in revenue in the Southern region comprising AP, Karnataka, TN, Kerala, Telangana, and a 20% growth in the Western region, comprising Maharashtra and Gujarat ” said Dr Ramdas Kambale, Director of Proteon Pharmaceuticals India.

Indian Poultry market is currently valued at Rs. 10,000 crores and growing annually with a compounded growth rate of 10 percent, which is among the highest in the world.

“Proteon strives to capture the Indian market under one global brand. It’ll bring savings that we will translate to even better support our customers” said Mr. Nipun Gupta, Chief Commercial Officer at Proteon Pharmaceuticals S.A. The new approach of poultry integrators is fostering growth

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Female Retail Brand Founders & National Women’s Small Business Month

Female Retail Brand Founders & National Women’s Small Business Month

October is National Women’s Small Business Month, an initiative focused on promoting female-led business operations.

In 2020, this month-long spotlight on female business owners is especially important, as recent reports show the impact of the pandemic has been dramatic on women in the workforce: Many aged 25 to 54 have stepped out of the professional environment to care for children and family. 

Despite this year’s challenges, the 2019 State of Women-Owned Businesses Report indicated upward growth in the world of female-helmed businesses. 

Findings from the research indicate there are nearly 13 million women-owned businesses in the US that employ 9.4 million people and generate $1.9 trillion in sales. 

Additionally, women-owned businesses grew 21% between 2014 to 2019, while businesses owned by women of color doubled that growth rate: As of 2019, women of color accounted for 50% of all women who owned businesses.

Within the retail and direct-to-consumer sector, there are many emerging female-led businesses that have found a way to thrive in 2020 despite its many obstacles. 

I spoke with a few founders to hear their stories and to see how their retail operations are doing during the ups and downs of this year.

Marcy Capron-Vermillion and Coco Meers: Equilibria

Coco Meers (Co-Founder of PrettyQuick, acquired by Groupon in 2015) left Groupon in early 2018 to found Rebelle Collective, an early-stage investment fund focused on female entrepreneurs. 

When recruiting founders for her portfolio, she spoke with Marcy Capron-Vermillion, a technologist with whom she had built early versions of PrettyQuick. 

While Meers had the intention of investing in one of Capron-Vermillion’s new projects, their first conversation led them down an unintended path: Both were candid about recent mental and physical health struggles.

That single conversation led the duo down a greater path to co-found Equilibria in March of

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