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Airlines, Hotels, Workspaces Get Creative in Effort to Buoy Business Travel

Airlines, Hotels, Workspaces Get Creative in Effort to Buoy Business Travel

As the global aviation industry begins to take flight again, U.S. airlines are starting to get creative about keeping their most valuable flyers: business travelers.

U.S. airlines, on average, are looking to replace roughly 86.5% of their revenue from 2019. United Airlines’ revenue is down 85% so far this year.

Now, United, the nation’s third-largest carrier, is partnering with meeting and event space company Peerspace, to bundle flights alongside office space. The airline is homing in on professionals whose jobs are again requiring long-distance travel.

“We’re an airline; we’re not in the office space business or the meeting space business. But how can we solve that problem of having people come together safely?” said BJ Youngerman, who leads United’s California market strategy. “Regardless of where someone may be living on a temporary or permanent basis, we have the ability to bring people together.”

Peerspace’s platform touts nearly 20,000 spaces in more than 1,800 cities many of which are located near United hubs.

Youngerman said the idea was first discussed in April but not formally put together until now. Packages start at $5,000 and include a roundtrip flight and a short-term work area or a “unique collaborative” space for small gatherings. 

In 2019, business travelers and their employers contributed $1.5 trillion to the global economy, according to the Global Business Travel Association, with more than 60% of travelers staying at an “upscale or higher” property. In a typical year, business travelers represent 75% of an airline’s profits.

Airlines aren’t alone in their dependence on corporate travelers. According to hotel industry analyst STR, group occupancy of more than 10 people is at roughly 4.7%, down more than 80% from a year ago. Marriott’s corporate travel is down 79%, and Hilton hasn’t fared any better.

During a recent earnings call, Hilton CEO Christopher

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