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Coaxum elected as Chairman of lobbying group Business Council of New Orleans | Business News

Coaxum elected as Chairman of lobbying group Business Council of New Orleans | Business News

New Orleans businessman Henry L. Coaxum, Jr., has been elected to serve as the next chairman of the Business Council of New Orleans and The River Region, a lobbying group for business interests in the region.

He will start the two-year term in the New Year, replacing Joseph Exnicios, president of Hancock Whitney Bank.

Coaxum is the owner/operator of three McDonald’s restaurants in New Orleans, as well as having interests in New Orleans International airport concessions, including Munch Factory, Cure and Chili’s. He is also a past chairman of the New Orleans Business Alliance, the city’s economic development agency.

“Henry brings remarkable leadership, experience, and commitment to the Business Council’s core mission of engaging diverse stakeholders to shape public policies and implement clear, predictable laws that foster honest and accountable government,” said Exnicios, in a statement released by the council.

In addition to the Business Council, Coaxum’s past and present board positions include the New Orleans Museum of Art, Audubon Nature Institute, New Orleans & Company, GNO Inc., National World War II Museum, University of New Orleans Foundation, New Orleans African American Museum, Greater New Orleans Sports Foundation, Committee of 100 Louisiana, 100 Black Men of New Orleans, United Way, Louisiana Arts Works, Louisiana Restaurant Association Self Insurers Fund and the City’s Hospital Service District A Board that oversaw the redevelopment of the New Orleans East Hospital.

The co-Vice Chairs of the council next year will be Alden McDonald, who is President and CEO of Liberty Bank and Trust Company, and Vanessa Brown Claiborne, President and CEO of Chaffe & Associates.

Other officers include Justin Augustine, of Transdev Services, as Secretary and Lee Anne Sciambra, of KPMG, as treasurer.

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Council Post: Message To B2B Marketers: We Can Be Creative

Council Post: Message To B2B Marketers: We Can Be Creative

Vice President of Brand Marketing & Communications at AvidXchange, one of the fastest growing technology companies in the U.S.

When was the last time you were inspired by a B2B marketing campaign? When have you looked at a piece of B2B creative and thought, “They really get me”? Chances are, not recently. On the other hand, you can probably easily remember a piece of creative from a consumer brand that just gave you the goose bumps or made you tear up.

Business-to-business (B2B) marketers are no less creative than consumer marketers, but I find that they often get lost in the data, bits and bytes of their offering and lose sight of the fact that while a company might be paying the bill for their products, there is ultimately a person behind the buying process. I call it the “B2B sea of sameness.” 

You’ve seen it before — the same style of infographics, the same explainer videos. If you can remove a logo from a piece of creative and not tell that it belongs to a specific company, chances are you’re experiencing it.

Just like in their personal life, a B2B buyer is better influenced by standout creative that draws a line from their problems to the ability of your company to solve them.

How do you do this?

Here are three tips: Know your audience and behaviors. Differentiate yourself with an ownable brand story. And deliver a cohesive message across multiple channels.

Let’s dive deeper into the steps required.

Know your audience and their behaviors.

It’s crucial to learn about your customers’ problems and aspirations, and the role your business plays in them.

Is this buyer most worried about technology advances, cutting costs or reskilling their employees? Do they have an outdated process that slows them down

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