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Emily Ratajkowski Joins LOOPS as Partner & Creative Director

Emily Ratajkowski Joins LOOPS as Partner & Creative Director

Founded in 2020 by Colin Peek, Tushar Adya and Aditya Julka, LOOPS is a lifestyle beauty brand redefining how modern people take care of themselves today – creating innovative, impactful, and clean products that reimagine personal “beauty habits”.  Its collection of simply-formulated, highly effective face masks that are inclusive and clean are the foundation of the brand’s portfolio. Expansion within this category and amplifying the brand’s lifestyle and social propositions will be driven by Ratajkowski’s creative vision. 

“Emily is a global icon and revered tastemaker. We couldn’t be more excited to partner together around a vision, a concept, that lifestyle beauty is simply how modern people take care of themselves today, how they look and feel their best,” explains Colin Peek, Co-founder of Loops.

“I’m thrilled to be working with the team at Loops. Their product speaks for itself but it was Loop’s simplified and modern approach to beauty that truly resonated with me,” explains Emily Ratajkowski.

Ratajkowski is an actress, activist, model, writer & an award-winning entrepreneur. She is also the founder of the clothing line Inamorata, a direct-to-consumer company with an all-female workforce that sells online. Ratajkowski was a Fashion Media Award winner for Entrepreneur of the Year in 2019.

LOOPS is Ratajkowski’s first official entrepreneurial foray into the beauty market; however, her decorated career as an actress, cover star & model for some of the world’s biggest publications and brands has propelled Ratajkowski as global leader for beauty, cultural and fashion trends. Ratajkowski is currently the face of L’Oréal’s hair care line, Kerastase, and formerly of Paco Rabanne’s fragrance Pure XS.

For more information on LOOPS, please contact Purple:
Christa Capati, [email protected], +1-646-710-3146

LOOPS is a lifestyle beauty brand redefining how modern people take care of themselves today – creating

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Tyler ‘Ninja’ Blevins signs with high-powered Creative Arts Agency

Tyler ‘Ninja’ Blevins signs with high-powered Creative Arts Agency


A month after he returned to Twitch, Tyler “Ninja” Blevins made another strategic career move. 

The esports star has signed with high-powered Hollywood shop Creative Arts Agency (CAA) for representation. 

“Super excited for this next chapter in my career,” Blevins tweeted. “Officially signed with CAA!.”

In a July interview with The Hollywood Reporter, which first reported CAA signing the Fortnite legend, Blevins said he wants to try his hand at producing, acting and other entertainment ventures. 

Blevins skyrocketed to gaming fame by becoming the most popular creator (16 million followers) on Twitch. His Fortnite streams with stars from all spheres of society and dyed hair led to a cover on “ESPN: The Magazine” and other opportunities, which he’s looking to explore with CAA representing him now. 

KEEPING THE BAND TOGETHER: How ‘The Last Dance’ and three-peat quest may keep Shock together

The 29-year-old will have a cameo role in an upcoming Ryan Reynolds film.

Microsoft temporarily stole “Ninja” by making him the face of its streaming platform, Mixer, until this summer. He returned to Twitch on a multiyear deal. 

Follow Chris Bumbaca on Twitter @BOOMbaca.

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How Tape London Became A Creative Hub For The UK Scene

How Tape London Became A Creative Hub For The UK Scene

During the COVID-19 pandemic, many of the UK’s 1600-plus nightclubs and live music venues were facing indefinite closure before the government stepped in with a grant to keep them open. The pandemic hit the industry hard, and it may take months—years even—for normality to fully resume.  

For West London’s Tape London, however, their plan to merge nightlife with the music business has allowed them to shift their focus away from hosting hedonistic nights and towards their long-term goal of creating music in the same building. With producers on their roster and a recording studio next door, Tape has been able to bring to life the idea of having artists partying in the club and then recording tracks with them in the very same night. Their advanced studio features the only pair of PMC QB1 XBD speakers in the UK, which allow for crystal-clear audio to be pumped out in a soundproof room that blocks out the sound you typically hear in other parts of a club.

The late Pop Smoke, Migos, Ludacris and Stormzy are just a few of the rap elite that have made music in Tape’s studio off the back of partying in the club, while the likes of Drake, Travis Scott, Future, Ella Mai, Koffee and Cardi B have performed live in front of small crowds of around 300, the club’s capacity. One night last year, AJ Tracey, MoStack and Steel Banglez were partying at Tape with their respective crews and, somehow, the stars aligned and they ended up hitting the studio next door. The end result was the chart-invading “Fashion Week”, which in-house producers The Elements had a big hand in. The track peaked at No. 7 and spent 15 weeks in the official singles chart. Tape was also involved in another recent hit: Tion Wayne,

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Making new friends during a pandemic can be almost impossible for kids. But school staff are finding creative ways to help. – News –

Making new friends during a pandemic can be almost impossible for kids. But school staff are finding creative ways to help. – News –

It was a tough day for a 6-year-old. And her mom. Imagine being a first grader in a new school and unable to participate in “Best Friends” day.

Nikki Bourgeois went on Facebook not to complain but to share what it was like for her daughter Mackenna, a brand new Somerset, trying to make friends in remote-learning mode.

“Makenna didn’t have anyone that she could talk about. It was a bit heartbreaking,” Nikki wrote in the post on Oct. 2. “We don’t know anyone in the area, and without her being physically in school, she isn’t able to meet any friends. We have been told that there are kids in the neighborhood that are her age, but we have yet to meet anyone. COVID-19 didn’t help either.”

The social and psychological needs for some students have become a challenge to meet in this COVID-fear-wracked world. Making friendships online doesn’t compare to old-school in-school, face-to-face socializing. And even in the on-site half of hybrid learning, masks and social distancing can reduce the ability of an elementary school age child to make friends, something that is critical for the pre-K through grade 5 set.

Schools and teachers know better than most about this 2020 challenge. And they’re taking action.

Susan Darmody of Westport is a second-grade teacher at the Silvia Elementary School on Meridian Street in Fall River. She’s starting this school year teaching in full remote. Silvia has a mix of remote and hybrid students.

“Tougher for the remote kids,” Darmody said in a text message to The Herald News. “Hybrid kids do a lot of activities with their teachers using social distance in the classroom. Games and outside doing mask breaks. But (the children) are so happy to be in school.

“A few ways we help make the kids feel

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Kevin Hart Named Creative Director of Hydrow

Kevin Hart Named Creative Director of Hydrow

“Hydrow has successfully kicked in-home fitness up a notch with its incredible experience,” said Kevin Hart. “Far from a boring workout, I’m dripping in sweat within minutes and use more muscles in less time compared to other machines. Hydrow is next level and I’m proud to be a part of a brand that is positioned to revolutionize the connected fitness industry.” 

As Creative Director, Hart will use his massive influence, passion for fitness and out of the box thinking to support Hydrow across a variety of platforms, including content, advertising and social media. He will also host a monthly row for Hydrow members where he’ll workout and personally engage with the community. Users will see him on the leaderboard under “HustleHart” and also hear him during these monthly rows. Known for his explosive sense of humor, Hart will provide fun and outrageous commentary throughout the workout.

Kevin Hart brings a dynamic approach to Hydrow, and we can’t wait to tap into his innovative ideas as we continue to expand our brand,” said Bruce Smith, Founder & CEO of Hydrow. “Rowing has a reputation of being an elitist sport, however, our goal is to shatter that mindset and make it accessible for everyone. We’re looking forward to working alongside Mr. Hart to evolve the perception.”

With instruction from world-class athletes streaming live on the water in cities such as Miami, London, San Francisco and more, Hydrow brings the experience of on-water rowing straight to members’ homes with its patented, Live Outdoor Reality™ (LOR). In addition to its rowing workouts that engage 86% of the body’s muscles – nearly double the muscles used in cardio and running – Hydrow offers a massive library of classes including yoga, pilates, functional movement and strength training.

For more information and

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