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Dr. Audrey Kunin, M.D., Chief Creative Officer Of DERMAdoctor, Shares What It Takes For Your Brand To Have Staying Power During Difficult Times

Dr. Audrey Kunin, M.D., Chief Creative Officer Of DERMAdoctor, Shares What It Takes For Your Brand To Have Staying Power During Difficult Times

One of the major challenges facing small business owners and entrepreneurs heading into Q3 of this year was figuring out how to take action and move forward in the face of uncertainty. But as we enter Q4 in what has been an undeniably complex year, it pays to take notes from those founders who have weathered many storms over the life of their companies. I recently had the pleasure of speaking with Dr. Audrey Kunin, M.D., Founder and Chief Creative Officer of DERMAdoctor, on the factors that she believes have kept her award-winning brand relevant for over 20 years, and the key to staying on top when things seem like they’re ready to blow over.

Start By Doing What’s Rarely Done

As a young girl growing up in the 60’s with two generations of salesmen ahead of her, Dr. Kunin shared that it was her family’s encouragement that allowed her to hold onto her dreams of pursuing a medical career at a time when those thoughts were totally outside the norm. “They provided great support,” she said. “And no limitations to my dream.” 

After taking a dermatology rotation during her third year of medical school at the Medical College of Ohio, Dr. Kunin says she became entranced with the vast array of what the field had to offer. But as she became more experienced in her practice as a dermatologist, Dr. Kunin recognized the overall lack of accessibility when it came to personal care. Believing that the option to consult with a licensed dermatologist should be convenient, informative, and economical, Dr. Kunin launched DERMAdoctor at the end of 1998. Starting as an e-retailer back when the idea of websites and online shopping was just starting to catch on,

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