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Informa Markets Fashion Elevates Talent and New Teams, Taking the Next Step Forward in Business …

Informa Markets Fashion Elevates Talent and New Teams, Taking the Next Step Forward in Business …

NEW YORK, Oct. 13, 2020 (GLOBE NEWSWIRE) — Informa Markets Fashion announced today the next step in the group’s evolving strategic business direction with elevation of key talent into new roles and developing new teams. Informa’s Fashion portfolio brings together leading fashion brands and retailers in highly curated and expertly merchandised marketplaces, which ultimately serve to present consumers with the latest in quality apparel, footwear, accessories, and lifestyle products each season and at every price point . With the September 1st launch of its inaugural digital trade event in partnership with NuORDER, the group’s expanded catalog of product offerings, elevation of key talent, reorganization of teams, and newly bolstered areas of expertise will further support its investment in digital ventures and mission to provide the fashion B2B industry with greater commerce opportunities and unparalleled industry connectivity.

As part of the elevation of key talent, Kelly Helfman, who has expertly run WWDMAGIC, PROJECT WOMENS, STITCH, POOLTRADESHOW, MICAM Americas and Sourcing @ MAGIC, will take on an expanded role as Commercial President for Informa Markets Fashion, reporting to Nancy Walsh, President of Informa Markets Fashion. Helfman’s new role will include additional oversight of the group’s contemporary women’s division, COTERIE, as well as the Men’s division, allowing for more centralized, strategic oversight of the entire Informa Markets Fashion portfolio of brands and market segments they serve.

Jason Peskin has been elevated to Vice President, Events & Corporate Development, where he will oversee the commercial side of the men’s portfolio of brands, as well as lead a team focused on generating new market opportunities, strategic projects, and new avenues for commercial expansion. In this hybrid role, Peskin will report to Kelly Helfman for the Men’s division and Nancy Walsh for corporate development.

Jordan Rudow has been promoted to Vice President of Events, overseeing the

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Informa Markets Fashion Elevates Talent and New Teams, Taking the Next Step Forward in Business Evolution

Informa Markets Fashion Elevates Talent and New Teams, Taking the Next Step Forward in Business Evolution

Informa Markets Fashion announces development of new roles dedicated to supporting strategic business direction and expanding product offering to better serve the fashion wholesale industry.

Kelly Helfman

Kelly Helfman
Kelly Helfman
Kelly Helfman

Jason Peskin

Jason Peskin
Jason Peskin
Jason Peskin

Jordan Rudow

Jordan Rudow
Jordan Rudow
Jordan Rudow

NEW YORK, Oct. 13, 2020 (GLOBE NEWSWIRE) — Informa Markets Fashion announced today the next step in the group’s evolving strategic business direction with elevation of key talent into new roles and developing new teams. Informa’s Fashion portfolio brings together leading fashion brands and retailers in highly curated and expertly merchandised marketplaces, which ultimately serve to present consumers with the latest in quality apparel, footwear, accessories, and lifestyle products each season and at every price point. With the September 1st launch of its inaugural digital trade event in partnership with NuORDER, the group’s expanded catalog of product offerings, elevation of key talent, reorganization of teams, and newly bolstered areas of expertise will further support its investment in digital ventures and mission to provide the fashion B2B industry with greater commerce opportunities and unparalleled industry connectivity.

As part of the elevation of key talent, Kelly Helfman, who has expertly run WWDMAGIC, PROJECT WOMENS, STITCH, POOLTRADESHOW, MICAM Americas and Sourcing @ MAGIC, will take on an expanded role as Commercial President for Informa Markets Fashion, reporting to Nancy Walsh, President of Informa Markets Fashion. Helfman’s new role will include additional oversight of the group’s contemporary women’s division, COTERIE, as well as the Men’s division, allowing for more centralized, strategic oversight of the entire Informa Markets Fashion portfolio of brands and market segments they serve.

Jason Peskin has been elevated to Vice President, Events & Corporate Development, where he will oversee the commercial side of the men’s portfolio of brands, as well as lead

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Can Creative Directors Save A Fashion Brand?

Can Creative Directors Save A Fashion Brand?

For the past couple of years, it is almost as if the fashion industry is playing a game of musical chairs. New creative directors and designers are appointed left and right, and we’re seeing continuous change that can be exhausting to keep up with. In a time where every single fashion brand is feeling the pressures of a saturated market, COVID-19 impacts and the continuous demand from consumers, finding time in the spotlight becomes increasingly hard. In a push to stay relevant, brands are beginning to listen to their audiences. A designer is no longer enough, what is needed now is a personality that can reinvent and resurrect a brand. Enter the Creative Director.

In the past year alone, we’ve seen announcements from some of the industry’s biggest names. 107 ALYX 9SM‘s Matthew Williams gets appointed at Givenchy, Kim Jones is going to Fendi, Raf Simons joins Miuccia Prada at Prada, Kerby Jean-Raymond is going to Reebok and today, Y/Project‘s Glenn Martens is taking over Diesel following Renzo Rosso’s 42-year reign. With every announcement, expectations become higher and consumers are no longer looking for just clothes to buy, they are looking for a designer and public figure to follow.

There’s no doubt that appointing a new creative director can bring a virtually dead brand back to life, just look at Daniel Lee at Bottega Veneta. The designer had previously been working behind-the-scenes at labels like Maison Margiela, Balenciaga and Donna Karan, and held the role as director of ready-to-wear design at Céline under Phoebe Philo. In 2018, Lee got appointed as the creative director of Bottega Veneta, and managed to take the brand from a snooze fest to arguably the most popular brand amongst fashion’s elite in less than a year. His signature dumpling-shaped The Pouch bag was scattered

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Which Brands Resonated Most in China This Fashion Month? | BoF Professional, China Decoded

Which Brands Resonated Most in China This Fashion Month? | BoF Professional, China Decoded

LONDON, United Kingdom — When it comes to fashion month, luxury brands’ marketing strategies for China have always relied on front-row faces. “To Chinese consumers, fashion week equals celebrities,” Maggie Mao, deputy executive editor-in-chief and fashion director at Grazia China told BoF exactly one year ago.

This season, however, brands had to make do without the physical presences of A-list heartthrobs and selfie-stick-wielding KOLs. Some names, like Prada, chose to forego the front row altogether by launching filmed runway shows sans audience. Others, like Burberry, worked with influencers to launch a livestream ahead of the Spring/Summer 2021 show.

“Of course, putting on shows in Europe without Chinese attendants does make it less of an event for the local market,” said Bohan Qiu, founder of Shanghai-based PR agency Boh Project. “I do think Chinese customers [still] care about fashion weeks in Europe, but not as much as before.”

This should give luxury executives pause for thought. Chinese wallets have never been as vital for luxury fashion brands as they are now. While spending in the US and Europe remains lethargic, the mainland’s retail sales rose for the first time this year in August, according to data published by the National Bureau of Statistics, further cementing China’s lead on the road to recovery from Covid-19.

Finding an effective alternative or supplementary marketing strategy for China should be an urgent priority for most brands.  Yet luxury executives are still experimenting and exploring their options as health guidelines change; whether these new formats become more than temporary stand-ins for jet-setting crusades remains to be seen. But they do hint at a new breed of tactics aimed at engaging audiences in China — tactics that could inform the way the sector’s giants target the world’s biggest luxury market for years to come.

Who Watched

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Jay Z’s Longtime Stylist And Fashion Icon June Ambrose Partners With PUMA As New Creative Director

Jay Z’s Longtime Stylist And Fashion Icon June Ambrose Partners With PUMA As New Creative Director

Style icon and creative director, June Ambrose has partnered with Puma. She is behind Jay-Z‘s most iconic looks, such as his OTR I and II tour wardrobe and recently his iconic suits worn in Beyoncé‘s “Black Is King” film.

June will help PUMA redefine what it means to be stylish in sport. According to a press release,   she will take a holistic brand approach, extending her design eye across categories and age groups for girls and women’s collections throughout 2021 and beyond. 

June was introduced to PUMA through her long-standing relationship with JAY-Z, who serves as the creative director for PUMA Hoops.  

(Photo courtesy of PUMA)

She says, “Jay (Jay-Z), Emory Jones and I have had many conversations about style, sport, purpose, and legacy. From these conversations, Jay then introduced me to Bjørn Gulden (PUMA CEO) and Adam Petrick (PUMA’s Global Director of Brand and Marketing). Adam and I talked about our visions and my impact on the culture at large, and it was from these interactions that I knew a collaboration with PUMA would be beautiful and transcend far beyond the product.”

June will lend her expertise to several collections with PUMA throughout 2021, including an exciting exclusive for PUMA Hoops and a Title Nine collection inspired by June’s passion for celebrating bold, fearless women everywhere who rise above and go the distance no matter how big the challenge might be, while also being stylishly fit.

(Photo courtesy of Puma)

“I want my work with PUMA to drive a dialogue around Title Nine and equality. To have the opportunity to do this by launching a collection for an underserved division, for women’s basketball, is incredible,” said June Ambrose. “I want athletes and all women to feel fearless and inspired when they wear the pieces that I’ve designed.

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