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Stocks Rise Friday, Investors Keep Economic Optimism

Stocks Rise Friday, Investors Keep Economic Optimism

Duration: 01:33

Multiple developments gave investors the green light to buy Friday.

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Facebook Unveils #BuyBlack Friday To Support Black-owned Businesses

Facebook Unveils #BuyBlack Friday To Support Black-owned Businesses

(RTTNews) – Facebook announced #BuyBlack Friday in the US, aiming to celebrate and support small Black-owned businesses and their communities in the upcoming holiday season.

The initiative is part of a three-month long Season of Support that was launched to provide free resources, education and training to help businesses across the world.

Starting October 30, the social media giant will introduce features in the Facebook app that encourage people to create posts supporting Black-owned businesses.

In a blog post, Sheryl Sandberg, Chief Operating Officer, said, “Black-owned businesses have been hit especially hard by the pandemic, closing at twice the rate of other small businesses. But we know that millions of people want to help. More than 3.5 million people on Facebook in the US have joined new groups created to support Black-owned businesses since March.”

Regarding #BuyBlack Friday, the company said it will offer interested businesses a toolkit to get involved, so they can amplify #BuyBlack through their own channels.

The company is also planning a range of events and resources within Facebook’s Lift Black Voices Hub and on the Facebook App Facebook Page. They include the #BuyBlack Friday Show, which will air live every Friday from October 30 to November 27. The show will feature Black businesses, musical artists and entertainers like stand-up comedian and New York Times best-selling writer and actress, Phoebe Robinson.

Later in October, Facebook will introduce The Facebook #BuyBlack Friday Gift Guide, which will showcase products from US Black-owned businesses across categories from beauty to home to fashion.

Further, Businesses Nearby tool will help people find local businesses, including those that have chosen to self-designate as Black-owned.

Facebook will also work with the US Black Chambers, an influential network of Black entrepreneurs, to encourage people to #BuyBlack over the holidays.

Many individuals and companies are

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Honda’s new voice is less Savage, and FCB NY gets another chief creative: Friday Wake-Up Call

Honda’s new voice is less Savage, and FCB NY gets another chief creative: Friday Wake-Up Call

Just briefly

Fake crews: Facebook banned marketing firm Rally Forge for using more than 300 fake accounts to criticize Joe Biden and the Democratic Party on behalf of conservative advocacy group Turning Point USA. The accounts had been commenting mostly on news stories from mainstream outlets like the Washington Post, Fox News, MSNBC, CNN and the New York Times.

Ride along: Google-owned Waymo is, well, test-driving its driverless car ride-hailing service. Riders in Phoenix, Arizona can now hop into one of Waymo several hundred cars—alone—with no driver to potentially spread the coronavirus. The company will still have cars in its fleet that use human safety operators who don’t drive but act as a backup for the AI.

It’s TikToks all the way down: TikTok’s latest ad is a recursive loop, inspired by a video that went viral on the platform that featured Ocean Spray, which has seized on the unexpected attention with its own PR moves. “The new 15-second spot highlights the original video from Nathan Apodaca, known as 420doggface208 on TikTok, who filmed himself sipping Ocean Spray while skateboarding and grooving to Fleetwood Mac’s ‘Dreams,’” writes Ad Age’s Garett Sloane. Surrounding Apodaca are viewers who made their own versions of the video, including Mick Fleetwood himself.

VP debate ratings up: Wednesday’s Kamala Harris-Mike Pence clash drew more than 57 million viewers, up from the 37 million people who watched the 2016 debate between Pence and Tim Kaine, according to CNN.

That does it for today’s Wake-Up Call. Thanks for reading and we hope you are all staying safe and well. For more industry news and insight, follow us on Twitter: @adage. 

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