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The reality TV President won’t miss the next debate, no matter what he says now

The reality TV President won’t miss the next debate, no matter what he says now

If President Trump really does boycott next week’s presidential debate, he will be giving up a chance to speak in front of 60 to 70 million people.



Donald Trump wearing a suit and tie: U.S. President Donald Trump participates in the first presidential debate against Democratic presidential nominee Joe Biden at the Health Education Campus of Case Western Reserve University on September 29, 2020 in Cleveland, Ohio.


© Win McNamee/Getty Images
U.S. President Donald Trump participates in the first presidential debate against Democratic presidential nominee Joe Biden at the Health Education Campus of Case Western Reserve University on September 29, 2020 in Cleveland, Ohio.

So, given the president’s television fixation and his intense focus on ratings, there are 60 to 70 million reasons to believe that he will backtrack from his current position.

Trump said on Thursday morning, in his first interview since his hospitalization for a coronavirus infection, that “I am not going to do a virtual debate.”

Specifically, he objected to the Commission on Presidential Debates’ decision to turn the scheduled October 15 debate into a remote broadcast, with Trump and Joe Biden participating from separate studios.

Biden’s campaign immediately said he agreed to the new structure, but the Trump campaign said they’ll “do a rally instead.”

If Trump’s camp follows through and holds a rally on October 15, it will likely only be televised by a couple of pro-Trump TV channels. He will essentially only be speaking to his base.

The formal debates, on the other hand, are shown by all the major broadcasters and cable channels in America, along with countless websites.

Video: Biden: We can’t go back. We can do so much better (CNN)

Biden: We can’t go back. We can do so much better

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The first debate between Trump and Biden was watched by more than 73 million viewers last week.

The second debate of the campaign cycle is usually somewhat lower rated than the first, but in 2016 more than 66 million people watched the second debate

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During Financial Challenges, Small-Business Insurance Fees Matter More Than Ever

During Financial Challenges, Small-Business Insurance Fees Matter More Than Ever

Dennis Dix is Chief Operating Officer at Cerity, an Austin-based data and analytics start-up offering workers’ compensation insurance.

Small-business fees for things like insurance and payroll services always eat away at the bottom line, but as the pandemic drags on, business owners should be increasing their awareness of how to keep these fees under control. Fortunately, several new-model services offer significant savings for businesses in the know.

Today, small businesses can take advantage of significant cost savings when processing payroll. Additionally, worker’s compensation insurance providers could potentially save business owners big money — with the right technology, no commissions and no upfront costs. 

The Future: Direct-To-Consumer Worker’s Compensation

Like never before, small business owners are learning, evaluating and making greater purchasing decisions completely online. As consumers themselves, owners’ expectations are higher. To be successful these days, insurers cannot simply rely on their domain expertise to attract buyers. Now, they must develop an intuitive and attractive user interface that guides users through an efficient process, requiring little data input.

Insurers that embrace a digital-first lens to the customer experience can gain traction with small business owners. For example, my company uses an “outside-in” methodology that offers direct-to-consumer access through a web-based questionnaire and process that can get small business worker’s compensation insurance coverage in as few as five minutes. The direct-to-consumer approach enables small businesses to save significant money by sidestepping traditional retail channels and removing the intermediary. This approach can enable leaders to focus on growing and scaling their operations while saving money.

Pay As You Go: The New Worker’s Compensation Model

“Pay as you go” is another way that small business owners take control of costs. The cost of worker’s compensation insurance (the premium) varies depending on the jurisdiction any given business is in, as well as

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