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Visit Sunshine Coast ramps up marketing push after appointing BCM to creative and media accounts

Visit Sunshine Coast ramps up marketing push after appointing BCM to creative and media accounts

Visit Sunshine Coast is ramping up its marketing efforts once again, this time with an out-of-home and social campaign that highlights the ‘real’ culture, nature, people and experiences that make the region unique.

The ‘For Real’ campaign targets residents of Queensland to encourage intrastate tourism, and will later expand to target other states as boarder restrictions change.

The campaign was created by BCM, which recently won the creative and media accounts after a competitive pitch.

Ten-second social videos and digital billboards will highlight quintessential Sunshine Coast attractions including Coolum Beach, Kondalilla National Park and Mudjimba Beach. Visit Sunshine Coast has also engaged a range of tourism operators to launch the ‘real deal’ initiative, which will encourage visitation to the area outside of the school holidays.


Visit Sunshine Coast’s interim CEO, Craig Davidson, said the campaign will support the region’s tourism industry as it recovers.

“Whether its swimming with humpback whales as they migrate their way up north with Sunreef Mooloolaba or taking on one of Australia’s highest ropes courses at the TreeTop Challenge, the Sunshine Coast offers tremendous authenticity,” he said.

“It is where the natural environment meets innovative and respectful thinking – and our people are the crucial ingredient that makes the Sunshine Coast such an attractive destination for all markets.

“Undoubtedly the Sunshine Coast has had a reputation for its premium beach and nature-based environment, and today there is even greater desire for uncrowded beaches, wide-open spaces and a genuine respect for nature, which is reflected in this campaign.”

Leading into the campaign’s launch, the tourism body sent a message to the passengers on board Qantas’ Great Southern Land scenic flight of Australia, writing ‘visit us for real’ in the sand of Coolum Beach.

Davidson added that the opening of flights from Adelaide and Cairns has already

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Disney Splits Media And Entertainment Businesses To Accelerate DTC Strategy

Disney Splits Media And Entertainment Businesses To Accelerate DTC Strategy

(RTTNews) – Walt Disney Co. is reorganizing its media and entertainment businesses aiming to accelerate its direct-to-consumer or DTC strategy following the significant success of its streaming service Disney+.

Bob Chapek, Walt Disney Chief Executive Officer, said, “Managing content creation distinct from distribution will allow us to be more effective and nimble in making the content consumers want most, delivered in the way they prefer to consume it. …. our newly centralized global distribution team will focus on delivering and monetizing that content in the most optimal way across all platforms, including Disney+, Hulu, ESPN+ and the coming Star international streaming service.”

In a statement, the company stated that its media and entertainment businesses will be separated into creative engines, as well as Media and Entertainment Distribution Group that will focus on commercialization and distribution activities.

Media and Entertainment Distribution group will be responsible for all monetization of content, both distribution and ad sales. It will also oversee operations of the company’s streaming services, and will have sole P&L accountability for Disney’s media and entertainment businesses. The unit will be headed by Kareem Daniel, formerly President, Consumer Products, Games and Publishing.

The new structure is effective immediately, and the company expects to transition to financial reporting under the new structure in the first quarter of fiscal 2021.

Disney Parks, Experiences and Products will continue to operate under its existing structure.

Under the new structure, the company’s creative engines will focus on developing and producing original content for the company’s streaming services, as well as for legacy platforms. The three content creation groups will be Studios Content, General Entertainment Content, and ESPN and Sports Content.

Studios Content will include the content engines of The Walt Disney Studios, including Disney live action and Walt Disney Animation Studios, Pixar Animation Studios, Marvel Studios,

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Global Media Monitoring Services Market Procurement Intelligence Report with COVID-19 Impact Analysis

Global Media Monitoring Services Market Procurement Intelligence Report with COVID-19 Impact Analysis

The Global Media Monitoring Services market will register an incremental spend of about $2 billion, growing at a CAGR of 10.00% during the five-year forecast period. A targeted strategic approach to Global Media Monitoring Services sourcing can unlock several opportunities for buyers. This report also offers market impact and new opportunities created due to the COVID-19 pandemic. Request free sample pages

This press release features multimedia. View the full release here:

SpendEdge has announced the release of its Global Media Monitoring Services Market Procurement Intelligence Report (Graphic: Business Wire)

Key benefits to buy this report:

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Information on Latest Trends and Supply Chain Market Information Knowledge centre on COVID-19 impact assessment

SpendEdge’s reports now include an in-depth complimentary analysis of the COVID-19 impact on procurement and the latest market data to help your company overcome sourcing challenges. Our Global Media Monitoring Services market procurement intelligence report offers actionable procurement intelligence insights, sourcing strategies, and action plans to mitigate risks arising out of the current pandemic situation. The insights offered by our reports will help procurement professionals streamline supply chain operations and gain insights into the best procurement practices to mitigate losses.

Insights into buyer strategies and tactical negotiation levers:

Several strategic and tactical negotiation levers are explained in the report to help buyers achieve the best prices for Global Media Monitoring Services market. The report also aids buyers with relevant Global Media Monitoring Services pricing levels, pros and cons of prevalent pricing models such as volume-based pricing, spot

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Harman consolidates creative and media mandate with Havas India | Advertising

Harman consolidates creative and media mandate with Havas India | Advertising

Harman, a wholly-owned subsidiary of Samsung Electronics, has awarded its integrated creative and media communication mandate to Havas Creative India for its consumer brands – JBL and Harman Kardon post a multi-agency pitch. 


Last year, the agency had bagged the creative mandate of Harman’s Infinity brand. 

Havas will be handling integrated creative, digital strategy, and overall media buying and planning for both offline and online mediums.


Yogesh Nambiar, head – marketing, Harman India, said, “India is an important market for us and our brands enjoy leadership across various segments in consumer audio. We now want to take it a step further and enhance our customer experience by offering a wider landscape of unique products and experiences. While finding an agency, we were looking for a talented and enthusiastic team that has a passion for music and understands the Indian market, and which could add a meaningful difference to our brands with their power of innovative thinking. I am looking forward to the exciting spaces that Havas will explore to engage with the existing and new consumers of our most popular audio brands.”  


Rana Barua, group CEO, Havas Group India, said, “It is indeed a delight for us to strengthen our relationship and partner with Harman in India, and add the media and creative mandate for JBL and Harman Kardon, in addition to working on Infinity. We have been doing some very exciting work on Infinity and with these two brands the challenge and expectations go up as these are very key players in the audio industry and have very clear objectives and plans. What is sweeter is that we won it with our integrated village model which further emphasises the #BetterTogether philosophy of Havas.”

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Implementation begins of new rules to control unlawful social media content

Implementation begins of new rules to control unlawful social media content

–Cabinet ratified rules to remove or block unlawful social media content

ISLAMABAD: Following the approval of Cabinet Committee for Disposal of Legislative Cases (CCLC), the federal cabinet has ratified newly drafted rules to counter the flow of illegal, blasphemous, obscene or defamatory content on social media.

According to sources, the Ministry of Information Technology and Telecommunications after consulting concerned stakeholders had drafted Removal and Blocking of Unlawful Content (Procedure, Oversight and Safeguards) Rules, 2020 to counter the flow of illegal, blasphemous, obscene or defamatory content on social media and forwarded these new rules to CCLC for approval. Later, the CCLC approved these rules and the federal cabinet has recently granted its necessary ratification for implementation.

“After the ratification of cabinet, all service providers are now bound under new rules to remove or block unlawful social media content,” said sources.

They added that the government will now be able to control unbridled social media with the implementation of new rules.

According to documents, under the new rules, Pakistan Telecommunication Authority (PTA) will not restrict or disrupt the flow or dissemination of any online content except in the case of removing and blocking access to online content which goes against the interest of Islam, integrity, security and defence of Pakistan, public order, public health, public safety, decency and morality. It would also remove or block content that constitutes as an offence under different sections of Pakistan Penal Code (PPC), 1860 or of the Code of Criminal Procedure (CCP), 1898.

Any social media company or service provider would be obligated to publish the community guidelines for usage of any online system, and such guidelines should inform the user not to host, display, upload, modify, publish, transmit, update or share any online content that belongs to another person; to which one does not

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