Watty Brooks Hall, the owner of the Brooks Collection, plans to keep her iPhone charged and ready for more FaceTime calls this holiday season.
Her Collierville, Tennessee gift shop introduced virtual shopping for consumers who don’t feel comfortable coming inside but want to see the pottery, gifts and home goods up close. Hall also plans to post more photos on Instagram and Facebook where engagement has been up since the pandemic.
Texas-based Stag Provisions also is engaging more with shoppers on social media. It will also stock more comfortable clothes such as t-shirts and sweatpants this holiday season as people continue to spend a lot of time at home.
And Gibson’s Bookstore, New Hampshire’s oldest independent book shop established in 1898, hopes to drive online sales with its new curbside pickup option.
Small retailers across the country have had to get creative to keep the lights on after dealing with temporary closures and restrictions amid the coronavirus pandemic. Now they’re preparing for a holiday shopping season unlike any they have ever experienced.
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National retailers are amping up the pressure with earlier promotions to spread through the season, but small stores may benefit because of their size and ability to personalize the shopping experience.
“We deliver. We ship. We do curbside,” Hall said, adding her shop near Memphis doesn’t sell merchandise on its website. “It’s just trying to keep a small business alive is what it boils down to.”
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The Brooks Collection introduced virtual shopping